The name Kwon Ji-yong once held the power to shake the world. From the pulsating heart of Asia to the bustling streets of America, his influence spanned continents, resonating across music, fashion, and beyond. Now, after a seven-year hiatus, G-Dragon, the K-pop superstar, the forever style icon, has returned with a vengeance.
His absence was felt deeply. While his group, BigBang, released ‘Still Life’ in 2022, the rapper-producer had chosen to remain largely out of the spotlight, focusing on personal projects like collaborations between his fashion label, Peaceminusone, and Nike. But the whispers of his impending comeback grew louder with the release of ‘Guirella Desk: G_Division’ last year, a public confirmation of his return to music.
The anticipation was palpable. The release of his pre-single, ‘Power’, sent shockwaves through the industry, catapulting G-Dragon back to the forefront. He’s been relentlessly promoting the song, making appearances on variety shows and captivating audiences with his charisma. And while the world eagerly awaits the potential release of a full album, the excitement extends far beyond the music.
G-Dragon’s enduring appeal lies in his unwavering influence on the fashion world. From the moment he donned that iconic Vivienne Westwood ensemble in ‘Crooked’, his sartorial choices have defined trends and inspired countless imitations. His relationship with Chrome Hearts has been a constant throughout his career, with the brand becoming synonymous with his on-stage and off-stage style. He became the first Asian to be named a Chanel ambassador, seamlessly incorporating the maison’s womenswear pieces into his everyday looks.
G-Dragon’s approach to style has always been unpredictable, captivating audiences with his fearless experimentation. His recent airport appearance en route to Chanel’s cruise 2025 re-see in Hong Kong proved this point. From his graffiti-splayed Chanel bag to his signature tinted Chanel sunnies, his look was a masterclass in effortlessly cool style. But it’s his scarf-wearing methods that have truly captured the zeitgeist. Whether paired with a horned beanie in the ‘Power’ music video or tied like a grandma-inspired accessory, his unique styling has become an instant trend.
G-Dragon’s style is a powerful statement, an embodiment of his individuality and confidence. He inspires us to embrace our own unique aesthetic and to push the boundaries of fashion, reminding us that true style is about expressing yourself unapologetically.
