Growing up, the founders of Doen, Margaret and Katherine Kleveland, found inspiration in their mother’s affinity for Gap’s quintessential American style. Thus, the opportunity to collaborate and merge Doen’s romantic aesthetic with Gap’s legacy was a dream come true, resulting in a collection that evokes a sense of nostalgia and effortless chic.
The collection encompasses a diverse range of pieces, from flowy eyelet dresses and floral blouses to Gap’s signature denim and khakis. The collaboration extends beyond garments to include accessories, ensuring that customers can complete their looks with Doen’s signature feminine touch. The color palette is equally versatile, featuring both neutral tones and vibrant hues, catering to a wide range of personal styles.
For the campaign, Doen enlisted another set of iconic sisters from the fashion world: Ruby and Lily Aldridge. The Aldridge sisters, renowned for their distinct styles, perfectly embody the versatility of the Gap and Doen collection. Ruby’s tomboy-ish cool vibe shines through in her styling of oversized khakis and jeans, while Lily’s ethereal beauty is captured in flowy eyelet dresses and floral prints.
The Kleveland sisters recommend timeless pieces such as the barn jackets, shirts, and sweatshirts as their favorites. Lily, on the other hand, highlights the mommy-and-me pieces, eager to style them with her daughter. Ruby’s go-to picks are the tank and jeans, a combination she effortlessly rocks in the campaign. The sentiment among the sisters is unanimous: they appreciate the high quality and craftsmanship of the collection while remaining impressed by the affordable prices.
The Gap and Doen collaboration is a testament to the power of blending distinct aesthetics to create something truly special. The collection’s versatility, affordability, and enduring appeal make it a must-have for fashion enthusiasts seeking to elevate their wardrobes with a touch of effortless style.
