While Gen Z is often associated with a strong focus on environmental issues, a recent poll of 2,000 adults paints a different picture when it comes to recycling habits. The study, conducted by DS Smith, revealed a concerning trend: younger adults are significantly less likely to recycle properly compared to their older counterparts.
Despite the perception that Gen Z is the most environmentally conscious generation, the poll found that only half of those under 27 consistently recycled cardboard, paper, and plastic bottles at home. This figure is significantly lower than the 54% of Boomers who reported recycling all their paper and cardboard. The data suggests a clear generational divide in recycling practices.
So, what’s driving this gap? The study identified several key factors:
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Limited Bins:
Lack of readily available recycling bins was cited as a significant barrier, particularly among younger adults.*
Contamination Concerns:
Confusion about what items can and cannot be recycled, and fear of contaminating the recycling stream, also played a role.*
Lack of Knowledge:
Over half of the Gen Z respondents admitted to not understanding recycling rules, highlighting a need for improved education and awareness.*
Convenience:
A majority of young adults (92%) confessed to throwing items in the trash instead of recycling them simply because they didn’t want to take the time to clean them out.In contrast, older generations reported a high level of engagement with home recycling, often going above and beyond to ensure proper disposal, even in public spaces. This suggests that older generations have a better understanding of the process and its importance.
Michael Orye, managing director of Recycling and Paper in Europe at DS Smith, emphasized the importance of closing this generational gap in recycling knowledge. He stated, “There’s no doubt that all generations want to play their part in helping the environment; the challenge is getting people to understand the role recycling plays in this.”
The research also uncovered a broader issue of responsibility for promoting recycling. While the majority of respondents believe a collective effort is needed to increase recycling rates, Gen Z was the least likely to agree. Additionally, a significant portion (31%) believe the government should take the lead, while 26% pointed to local councils as responsible parties.
The economic consequences of poor recycling practices are undeniable. Last year, DS Smith found that £2.8 billion worth of sustainable and recyclable packaging could end up in landfills or incinerators by 2030 if recycling rates aren’t reversed.
Orye concluded, “The research shows that younger people want to do their bit for the environment – but confusion over what is and isn’t ok when it comes to recycling is a major part of the problem. The UK’s recycling rate is stagnating, and more education is needed to help everyone – whatever your age – start to see recycling not as waste, but how to make the most of materials. We must come together to tackle this problem head on and ensure that all generations have the information to become elite recyclers.”
The study’s findings underscore the need for comprehensive and accessible recycling education programs that cater to different age groups and address their specific needs and concerns. Only through a unified effort can we bridge the generational gap and achieve sustainable recycling practices.
