Georgia’s tourism industry is experiencing a golden age, reaching unprecedented heights in 2023. Governor Brian P. Kemp proudly announced at the Georgia Governor’s Tourism Conference that the state achieved a record-breaking 171 million visitors, marking the second consecutive year of record-breaking tourism. This surge in visitors translated into a massive $79.7 billion economic impact for the state.
This achievement solidified Georgia’s position as a top travel destination in the United States, a testament to the state’s diverse attractions, natural resources, and cultural institutions. Georgia welcomed 5 million more visitors in 2023 than in 2022, exceeding the previous record set in 2022 by nearly $4 billion. The influx of travelers contributed to a record-breaking $5 billion in state and local tax revenues, demonstrating the substantial impact tourism has on Georgia’s economy.
The state’s tourism success is a collaborative effort, fueled by the combined efforts of the Georgia Department of Economic Development (GDEcD), the Georgia Governor’s Tourism Conference, and the entire tourism industry across the state. These partnerships are vital in promoting Georgia as a desirable destination for both business and leisure travel. The Georgia Governor’s Tourism Conference, organized by Explore Georgia, serves as the premier annual event for the state’s travel and hospitality industry. This three-day conference attracts 400 attendees from across the state, providing a platform for industry leaders to share best practices, discuss innovative strategies, and foster collaborations.
The conference also plays a critical role in elevating Georgia’s tourism efforts on a national and international level. The event showcases the state’s diverse landscapes, experiences, and attractions, including arts, film, sports, agriculture, and more. The goal is to solidify Georgia’s reputation as a thriving hub for business and leisure travel, attracting visitors from all corners of the globe.
Georgia’s tourism industry is poised for continued growth and success, building upon its strong foundation and commitment to excellence. The state’s commitment to fostering a thriving tourism sector contributes significantly to its economic prosperity and creates countless opportunities for communities across the state.
