The German National Tourist Board (GNTB) has once again proven its dedication to sustainable tourism practices by achieving a remarkable milestone: the renewal of its Platinum Green Globe certification for an impressive tenth consecutive year. This achievement underscores the GNTB’s unwavering commitment to environmental responsibility and ethical practices, as evidenced by its impressive 92% compliance rating in the latest evaluation.
For over seven decades, the GNTB has been a driving force in promoting Germany as a world-class travel destination, acting as a representative of the German federal government. This organization plays a crucial role in global tourism by developing innovative marketing strategies, highlighting key themes, events, and attractions, and coordinating marketing efforts among German travel industry partners.
The GNTB stands out in the international tourism landscape by integrating sustainability into its core operations. This commitment is evident in various initiatives, including organizing seminars and conferences that prioritize eco-friendly practices. At its headquarters in Germany, sustainability is woven into every facet of company operations, setting an example for responsible tourism.
The annual Germany TravelMart (GTM) serves as a prime example of the GNTB’s dedication to sustainability. The event features environmentally conscious practices such as vegan catering, paperless operations, and upcycled giveaways. To further minimize its environmental impact, the GNTB encourages its employees to utilize public transportation by providing job tickets and Bahn Cards for train travel. The organization goes the extra mile by offsetting all CO2 emissions generated by its activities, including study tours with international travel agents and journalists, through Atmosfair. The GNTB also requires influencers collaborating with the organization to offset their travel emissions and share their sustainability efforts with their followers, promoting responsible travel practices across the board.
By consistently achieving and maintaining its Platinum Green Globe certification, the GNTB sets a high bar for sustainable tourism practices within the industry. This accomplishment demonstrates a dedication to protecting the environment while promoting Germany as a leading travel destination.
