## Giuliano Calza: GCDS’s Vision of the Future and Collaborations That Define Italian Style
The world of fashion is filled with captivating collaborations, each a unique blend of creativity and strategic partnerships. But beyond the glitz and glamour, what truly drives these collaborations? What ingredients make them resonate with audiences and achieve lasting impact? At Forces of Fashion 2024, Giuliano Calza, founder and creative director of GCDS, offered a glimpse into the heart of his successful collaborations and the vision he holds for the future of Italian fashion.
In a conversation with Senior Fashion News Editor Elisa Pervinca Bellini, Calza, a designer who has built one of the most successful Italian brands on the international stage, delved into the dynamics of his collaborations, exploring everything from the diplomatic and legal aspects to the often-complex challenges of intellectual property. He shared his insights on what it takes to create a successful collaboration, revealing the genesis of some of GCDS’s most iconic partnerships and his unique perspective on the brand’s relationship with Italy and the world.
Calza’s journey is one of remarkable growth. From a young designer knocking on the doors of established brands seeking permission to play within their established universes, he has become a collaborator in high demand. This shift reflects his ability to tap into the zeitgeist and translate his vision into compelling and desirable collaborations. He believes that the secret lies in understanding the target audience and navigating the delicate balance between pushing boundaries and respecting the heritage of established brands.
The Key Ingredients for a Successful Collaboration
According to Calza, successful collaborations require a blend of trust, understanding, and a clear vision for the end product. “There are a lot of conversations that need to happen,” he explains. “It’s about trust because you’re dealing with intellectual property and products that are well-known by the general public, collectors, and those who identify with them. The real skill in collaborations is understanding what you can and cannot do, and who your target audience is.” He emphasizes that his creations transcend geographical boundaries and belong to the cultural moments and communities that embrace them.
A Vision for the Future of Italian Style
Calza’s work speaks to a generation that embraces both tradition and innovation. While his background is firmly rooted in Italy, his vision for the future of Italian fashion extends beyond its traditional stereotypes. “I want to be an Italian of the future but not fall into clichés,” he asserts. “I want to feel like an Italian of the future, not an Italian of the past. I’ve learned from the factories, and I’m still learning from the Italian manufacturing districts. I want to invest in Italy, even if it means producing less.” His commitment to Made in Italy is not just a matter of production but a reflection of his belief in the enduring power of Italian craftsmanship.
Beyond the Catwalk: GCDS’s Impact on Pop Culture
GCDS has achieved a level of success that extends beyond the world of fashion. The brand’s collaborations with Barilla and Mattel are testament to its ability to engage with mainstream audiences and redefine iconic brands. The Barilla collaboration, in particular, exemplified GCDS’s boldness and willingness to challenge conventional thinking. By transforming the familiar image of the Barilla pasta box into a vibrant pink statement, GCDS sparked a conversation about inclusivity and challenged the traditional image of Italian families.
GCDS and Hello Kitty: A Dream Collaboration
Calza’s deep connection to Hello Kitty adds a touch of whimsy and nostalgia to his story. He sees the iconic character as a symbol of his own journey, a source of inspiration that has accompanied him through his formative years. “For me, it’s still incredible to be able to create projects or products that only lived in my imagination as a creative child,” he shares. “Working with Sanrio and Hello Kitty was a dream come true.” This collaboration, like many of his others, is driven by a genuine passion for the brands he works with, a testament to his ability to connect with the cultural touchstones that resonate with audiences.
A Future Focused on Connection
With a string of successful collaborations under his belt, Giuliano Calza is proving that GCDS is not just a brand but a movement. He has created a platform where fashion, pop culture, and social consciousness intersect, fostering a sense of community that transcends traditional boundaries. His commitment to inclusivity, his bold approach to collaboration, and his vision for the future of Italian style make him a force to be reckoned with in the world of fashion.
