Get ready to unleash your inner ghoul! October is here, and with it comes the excitement of Halloween, costume parties, and all things spooky. And Ann Summers is celebrating the season in style with their brand-new Halloween campaign, featuring none other than the captivating GK Barry.
Known for her bold personality, infectious humor, and genuine authenticity, Grace Keeling, AKA GK Barry, brings a fresh and fearless perspective to Halloween fashion. This partnership between these two powerhouses perfectly captures GK Barry’s unique style and charisma, aligning seamlessly with Ann Summers’ mission to empower women to feel confident, sexy, and daring.
GK Barry showcases a range of outfits in the campaign, including a reimagined classic – the Ann Summers bunny costume. For 2024, this iconic look has received a spooky makeover, featuring a figure-hugging bodysuit adorned with shimmering glass-like shards of fabric. The matching bunny ears are the perfect finishing touch for this devilishly chic ensemble.
Ann Summers has everything you need to spice up your Halloween, from devilish delights to mischievous maids and kinky kitties. Their Halloween edit offers an array of daring costumes, featuring sheer fabrics, bodycon silhouettes, and PVC catsuits. And the best part? Prices start at just £8 for sparkly devil horns, going up to £46 for a sequin body, ensuring there’s something for every budget and style.
With her impressive 4.4 million followers and 10 million Spotify streams from her hilarious podcast, Grace’s relatable and candid content resonates with millions across the UK and beyond. This collaboration marks her debut with Ann Summers, promising an unforgettable Halloween collection.
Natalie Amosu, CMO of Ann Summers, shares her excitement about the partnership: ‘We are so excited to welcome GK Barry as the face of this year’s Halloween campaign. She embodies the confidence, energy, and empowerment that Ann Summers stands for. This collection is all about having fun, being with your friends, and embracing your individuality, and there’s no one better to showcase that than Grace.’
GK Barry is equally thrilled about the collaboration, adding: ‘I’m so excited to be working with Ann Summers for their Halloween campaign this year! I’ve always been a fan, so being the face is a dream come true! If there’s one thing I love, it’s getting dressed up and having some fun, and that’s what this shoot was all about – I can’t wait for everyone to see it!’
Ready to unleash your inner ghoul and shop the collection? Head over to Ann Summers and find the perfect Halloween look for you. Get ready to turn heads and have a hauntingly good time!
