Glen Powell and Sydney Sweeney have shed light on the unexpected genesis of their on-screen romance in the romantic comedy ‘Anyone But You.’ According to Powell, the pair deliberately concocted their chemistry as part of a carefully planned marketing strategy to amplify the film’s marketability.
In an interview with the New York Times, Powell delved into the rationale behind their calculated approach, emphasizing the crucial role of chemistry in selling a rom-com. He acknowledged the effortless connection he shared with Sweeney and how they capitalized on it to create an illusion of off-screen romance.
Powell’s candor was complemented by Sweeney’s admission of her active involvement in the marketing strategy. She confessed to being present on every conference call and text group chat, tirelessly contributing ideas to keep Sony’s marketing and distribution team engaged.
Her motivation, she explained, stemmed from her desire to engage directly with the audience throughout the film’s promotion. She recognized their pivotal role in shaping the narrative and sought to maintain an open dialogue with them.
Powell and Sweeney’s strategic ploy proved highly effective, as their flirty glances and playful exchanges ignited excitement among fans. They continued to portray their onscreen bond during the film’s promotional tour and beyond its release.
The culmination of their marketing prowess was evident when Sweeney addressed the swirling rumors head-on during her opening monologue on ‘Saturday Night Live,’ with Powell appearing alongside her. Their appearance together further cemented the perception of their off-screen romance, underscoring the success of their well-executed marketing strategy.
