## Global Hotel Alliance Reports Strong Q3 Growth Fueled by Expansion and Loyalty Program
The UAE-based Global Hotel Alliance (GHA), a leading network of independent hotel brands, has announced impressive third-quarter results, reflecting continued growth and a strong performance across key metrics. The alliance, boasting over 800 properties in 100 countries, saw a significant surge in revenue, driven by a combination of expansion and the robust performance of its GHA DISCOVERY loyalty program.
Double-Digit Growth Across Key Metrics
Building on the positive momentum from the first half of the year, GHA reported a 15% increase in total hotel revenue, reaching $689.0 million in Q3. This brings the year-to-date revenue to a substantial $2.0 billion. The growth was primarily driven by a 16% rise in room nights and a slight increase in average room rates.
GHA DISCOVERY Loyalty Program Drives Growth
A key driver of GHA’s success is its GHA DISCOVERY loyalty program, which has witnessed phenomenal growth, reaching 28.3 million members. This program plays a crucial role in driving international revenue, with 66.2% of member-generated revenue coming from international stays in Q3. The US, UK, Germany, Australia, and China emerged as the top feeder markets, contributing 26% of total international room revenue.
DISCOVERY Dollars Fuel Revenue Growth
The popularity of GHA DISCOVERY’s rewards currency, DISCOVERY Dollars (D$), surged in Q3, with redemptions increasing by a remarkable 95% year-on-year. This surge in activity significantly boosted revenues across the alliance’s hotels, with total cross-brand revenues climbing 31% to $100.7 million in Q3, bringing the year-to-date total to $276.0 million. This impressive growth highlights the increasing engagement of members with the program and its wide range of over 40 independent hotel brands.
Q3 Highlights:
* Total hotel revenue increased by 15% to $689.0 million in Q3.
* Year-to-date revenue reached $2.0 billion.
* Room nights increased by 16%.
* GHA DISCOVERY membership reached 28.3 million members.
* DISCOVERY Dollars redemptions increased by 95% year-on-year.
* Total cross-brand revenues climbed by 31% to $100.7 million in Q3.
GHA’s impressive Q3 performance underscores the power of its global reach and the strong engagement of its loyalty program members. The alliance’s continued focus on expansion and enhancing member benefits positions it for further success in the future.
