A recent joint report by the Themed Entertainment Association (TEA) and AECOM, a leading infrastructure consulting firm, reveals a dramatic surge in visitor numbers at the world’s top 20 museums in 2023. Collectively, these institutions welcomed a staggering 99.76 million visitors, a remarkable 65.9% increase compared to the 57.13 million recorded in 2022. This robust growth underscores the global resurgence of cultural tourism and the growing public interest in exploring cultural institutions.
The Asia-Pacific region emerged as the driving force behind this surge, experiencing a phenomenal 167.5% increase in museum attendance. In 2023, the region welcomed 71.77 million visitors compared to 26.83 million in 2022. This dramatic increase solidifies the region’s position as a global cultural hub, attracting both local and international tourists.
Within the Asia-Pacific landscape, China distinguished itself as a cultural powerhouse. Seven of the world’s top 20 most-visited museums are located in China, including iconic institutions like the National Museum of China, China Science and Technology Museum, and the Nanjing Museum. Other notable museums on this prestigious list include the Suzhou Museum, Hunan Museum, Hubei Provincial Museum, and Guangdong Museum. These institutions collectively contribute to China’s growing reputation as a leader in cultural enrichment and engagement.
The data not only reflects a significant rebound in cultural tourism but also highlights the expanding influence of the Asia-Pacific in the global arts and culture sector. As these museums continue to draw vast numbers of visitors, they play a vital role in shaping the cultural and educational landscapes of their respective regions. This unprecedented growth in museum attendance marks an exciting era of increased engagement with cultural heritage and knowledge around the world.
