Globo, the leading media conglomerate in Brazil, is taking a significant step towards a more agile and cost-effective future by migrating its playout workflow to the cloud with the help of Harmonic. This strategic partnership leverages Harmonic’s cloud-native VOS Media Software, a comprehensive solution that empowers Globo to deliver high-quality linear channels to over 100 million viewers across multiple platforms.
Harmonic’s VOS Media Software is a powerful tool that streamlines channel playout, enhances branding capabilities, optimizes transcoding, and delivers content seamlessly. With this cloud-based solution, Globo can launch new channels quickly, improve workflow efficiency, and significantly reduce operating expenses.
Mauricio Felix, technology director at Globo, emphasizes the company’s commitment to providing viewers with an exceptional experience on every screen. He states, “Adopting a cloud-based workflow will keep us at the forefront of technology innovation. We chose Harmonic as our strategic partner based on its mature cloud-native media software solution, extensive expertise in cloud playout deployments, and world-class local support.”
Globo plans to integrate VOS Media Software with an Aveco automation system, creating a streamlined and efficient playout operation. This innovative solution, running seamlessly on Google Cloud, provides Globo with increased scalability, flexibility, and reliability. The software’s interconnected microservices ensure seamless synchronization for every workflow, from start to finish.
Gil Rudge, senior vice president of products and Americas sales at Harmonic, expresses his enthusiasm about Globo’s adoption of VOS Media Software. “Harmonic’s VOS Media Software puts Globo in the position to be the first media company in the LATAM region to deliver 24/7 channels with a cloud-based playout and automation solution, which is an amazing achievement.” He highlights the software’s benefits, emphasizing its unparalleled agility, resiliency, security, and scalability, which will allow Globo to easily expand playout channels as its business grows.
Harmonic’s commitment to innovation is evident in its latest advancements in video streaming and broadcast delivery, which will be showcased at IBC2024, taking place in Amsterdam from September 13-16. Interested parties can schedule a meeting with Harmonic at stand 1.B20 by visiting www.harmonicinc.com/video-streaming/events/ibc.
This collaboration between Globo and Harmonic represents a significant leap forward in the media industry, demonstrating the power of cloud-based solutions to transform traditional workflows, enhance efficiency, and deliver exceptional viewer experiences.
