GLP Films, an award-winning content marketing agency specializing in sustainability, has joined forces with the Tourism Authority of Mato Grosso do Sul in Brazil to elevate Bonito and the Pantanal as premier sustainable tourism destinations. This collaboration has resulted in the creation of two captivating films: “Bonito: A Sustainable Paradise” and “Into the Pantanal: Preserving Culture.” These films expertly showcase the region’s remarkable biodiversity and unique cultural experiences, highlighting key travel themes such as sustainability, nature, conservation, community, and culture.
Bonito, renowned for its unwavering commitment to ecotourism, boasts a rich history of preserving its pristine natural landscapes, flora, fauna, rivers, and waterfalls. This destination has become a magnet for travelers seeking immersive experiences in nature while minimizing their environmental footprint. The Pantanal, celebrated for its vibrant biodiversity and dramatic landscapes, provides a haven for a diverse array of wildlife. The region’s local communities, including the Pantaneiro cowboys, expertly balance sustainability with economic activities that support local farms and traditions. Travelers can embark on captivating journeys that immerse them in the unique culture and heritage of the Pantanal.
Rob Holmes, Founder & Chief Strategist of GLP, expressed his enthusiasm for the project, stating, “We have truly enjoyed contributing to the repositioning of Bonito and the Pantanal as leading sustainable tourism destinations. Given the pressing challenges of climate change and overtourism, it’s imperative for destinations to fully embrace sustainability. Our award-winning storytelling and strategic communications are meticulously designed to inspire and drive positive change.”
Bruno Wendling, Director & President of the Tourism Authority of Mato Grosso do Sul, commended GLP’s work, stating, “GLP has brilliantly captured the beauty and treasures of Mato Grosso do Sul. They have helped us tell incredible stories about our rich culture, stunning nature, and remarkable people.”
The Tourism Authority of Mato Grosso do Sul is dedicated to promoting the state’s exceptional ecotourism experiences. Visitors can embark on adventures to explore diverse wildlife, crystal-clear waters, and immerse themselves in rural life surrounded by the breathtaking beauty of nature. The “This is Mato Grosso do Sul” brand aims to firmly establish the state as a top destination in both national and international markets.
