In response to concerns raised by users, Google has introduced a new ‘Web’ filter option within its search engine. This filter allows users to exclude AI-generated elements from their search results, providing a more traditional and text-based search experience.
The ‘Web’ filter functions similarly to other existing filters, such as those for images, videos, and AI Overviews. It can be accessed from the top of the search page or through the ‘More’ option. For mobile users, the ‘Web’ filter is conveniently displayed without the need to select the ‘More’ option.
By utilizing the ‘Web’ filter, users can regain the simpler and more direct search experience of the past. AI-generated knowledge panels will also be removed, ensuring that users have immediate access to the information they seek. It is important to note, however, that while the ‘Web’ filter allows users to temporarily remove AI results, it does not provide the option to permanently disable them.
Google’s introduction of the ‘Web’ filter demonstrates the company’s willingness to listen to user feedback and respond to their preferences. By providing a way to minimize AI-generated content, Google empowers users to customize their search experience and access information in a manner that best suits their needs.
