Ad blockers are ubiquitous on the internet, and Chrome extensions, particularly uBlock Origin, are often among the first things people install on a new system. However, Google, heavily reliant on advertising revenue, isn’t a fan of these ad blockers. As the world’s most popular web browser, Google Chrome is undergoing a policy update that will significantly impact uBlock Origin.
Reports indicate that Google’s move to Chrome’s Manifest V3 extension support will effectively kill support for the popular ad blocker, which boasts over 30 million users. In response, uBlock Origin’s creator has released a V3-compliant version, uBlock Origin Lite. While this version offers some ad-blocking filters, it lacks the comprehensive functionality of the original. This move by Google is likely to be met with resistance from users who rely on ad blockers to enhance their browsing experience and protect their privacy.