Google is set to launch its new flagship Pixel phones, the Pixel 9 Pro and Pixel 9 Pro Fold, earlier than expected. This comes just eight months after the release of the Pixel 8 and Pixel 8 Pro, a significant departure from the typical release schedule. The company has confirmed the launch date of August 13th, showcasing a strong push towards the AI-powered smartphone experience.
Google has teased the Pixel 9 Pro with an image revealing its rear camera system. The design takes cues from previous Pixel Pro models, featuring a refined triple-camera setup housed in a long rounded camera island. The phone also boasts a temperature sensor, a staple feature of the Pixel 8 Pro. The company is heavily emphasizing its integration of the Google Gemini AI assistant, a clear indicator of the strategic direction for the Pixel 9 series.
The Pixel 9 Pro Fold, a second-generation foldable device, promises a revamped design. The teaser image reveals a unique camera module with two black ovals, potentially containing multiple lenses and sensors. The front outer display showcases a rounded design, potentially taking inspiration from the Pixel 8a’s screen. Google may be moving away from the passport-sized design of the original Pixel Fold, opting for a more compact form factor similar to the OnePlus Open. The inside screen remains a mystery for now.
Adding to the intrigue, rumors suggest a Pixel 9 Pro XL, reviving the ‘XL’ branding last seen in the Pixel 4 series. This could cater to users who prefer larger displays while retaining high-end specifications.
The upcoming Pixel launch comes at a time when both Samsung and Apple are heavily investing in AI capabilities. Samsung’s Galaxy AI and Apple’s anticipated Apple Intelligence in the iPhone 16 suggest a fierce competition in the AI-powered smartphone market. Google’s earlier release could be a strategic move to gain an advantage.
Price concerns linger, as the Pixel 8 Pro is currently the most expensive slab-style Pixel at £999, while the Pixel Fold commands a hefty £1,799. It remains to be seen whether Google will maintain or increase its pricing for the new Pixel models.
The August 13th launch date will provide a clearer picture of the Pixel 9 Pro and Pixel 9 Pro Fold’s features, pricing, and their potential to disrupt the smartphone landscape in the AI era.
