Grace Wales Bonner, renowned for her signature elevated approach to fashion, continues her successful partnership with Adidas Originals with a collection that celebrates the spirit of 90s hip-hop. For Autumn/Winter 2024, she’s infused the iconic sportswear brand with a dose of refined luxury, drawing inspiration from the vibrant streets of New York and the iconic aesthetic of the era.
Known for her thoughtful exploration of heritage and culture, Wales Bonner has translated the exuberance of American street photography and the rich history of Adidas in New York into a collection that feels both familiar and refreshingly new. She’s reimagined the classic tracksuit, transforming it into a sophisticated ensemble with tailored silhouettes and intricate details. The brown hooded jacket with popper closure and drawstring pants, adorned with bold red stripes, exude a cool confidence, while sets in yellow/brown and dark/light blue offer a range of options for personal expression.
This season, the designer also embraces vibrant intarsia knits, introducing a playful touch to the collection with a vest, capped-sleeved polo top, and shorts featuring colorful floral patterns.
Wales Bonner’s signature reinterpretation of iconic Adidas silhouettes continues with a fresh take on the Samba, showcasing the classic trainer in mock croc-embossed materials and captivating two-tone versions of the Samba Millennium. But it’s her reinvention of the Superstar that truly steals the show. This iconic basketball shoe, synonymous with hip-hop culture, receives a luxurious makeover in a cream croc iteration, accented with deep blue croc stripes.
“I wanted it to be a reflection of the wider collaboration as an elegant reinterpretation of something that feels familiar,” says Wales Bonner. “To me, it was about creating something polished and soulful at the same time.”
The collection is brought to life through a vibrant campaign shot by Renell Medrano in Harlem, featuring a stellar cast including professional skaters Carlisle Aikens and Kader Sylla. The campaign embodies the collection’s energy and captures the essence of its inspiration, creating a visual narrative that’s both stylish and authentic.
The Grace Wales Bonner X Adidas Originals collection launches globally on 24 October at Adidas.com (via Confirmed) and at select retailers including Net-a-Porter, Ssense, Mytheresa and Doverstreetmarket.com. Prepare to be captivated by a collection that redefines classic sportswear, blending timeless style with a contemporary edge, and celebrating the power of personal expression.
