The World Travel Market London (WTM) has announced the Greek National Tourism Organisation (GNTO) as its prestigious Premier Partner. This partnership underscores Greece’s thriving cultural scene, abundant year-round travel opportunities, and commitment to sustainable tourism practices.
WTM London provides Greece with a global platform to showcase its significant investments in securing its position as a world-leading leisure destination. The event will allow Greece to demonstrate its comprehensive tourism strategy, one that balances tourism growth with the needs of local communities and economies while preserving the country’s rich natural and cultural heritage.
Greece has implemented policies to diversify tourism offerings, reduce seasonal dependence, and enhance education within the sector. They have also strengthened cooperation with local communities and introduced advanced tools to ensure systematic data collection and improved information flow within the tourism industry.
Greece’s commitment to sustainability is evident in its comprehensive approach that prioritizes the preservation of natural and cultural heritage. This includes promoting lesser-known destinations and supporting the well-being and identity of local communities.
As WTM’s Premier Partner, the GNTO will leverage this opportunity to further its progress through prominent advertising and marketing initiatives. This exciting partnership will enhance Greece’s global presence, with the GNTO and 80 stakeholders participating in key events, including the opening ceremony and major press conferences with international media. The partnership is poised to amplify Greece’s message and attract even more visitors to its shores.
