Greta Lee, the actress known for her nuanced performance in ‘Past Lives,’ has landed a role unlike any she’s played before: the new face of Calvin Klein underwear. This isn’t just a simple advertising deal for Lee, it’s a powerful embodiment of her personal journey and a reflection of Calvin Klein’s evolving identity.
Growing up in Los Angeles, Lee and her sister had a playful relationship with the iconic Calvin Klein brand, even sewing the logo onto kids’ shirts. Now, as a successful actress, Lee finds herself starring in the brand’s latest campaign, embodying a mature femininity that resonates deeply with her.
The campaign, styled by Emmanuelle Alt and photographed by Mert Alas, sees Lee sporting the brand’s Modern Cotton basics with a confidence that reflects her real-life style. The shoot, which took place in Vancouver, was a whirlwind of activity for Lee, who was simultaneously working on Disney’s ‘Tron: Ares’. The lack of sleep and the fast-paced nature of the shoot, however, didn’t hinder Lee’s ability to connect with the brand’s message. She embraces the campaign as a celebration of her authentic self, particularly in her athletic physique.
Lee’s presence in the campaign signifies a shift for Calvin Klein, marking a move away from the traditionally aspirational image to a more relatable and individualistic approach. Under the creative direction of Veronica Leoni, the brand is exploring personality-driven campaigns, focusing on genuine connection and authentic representation.
Lee’s own style, cultivated through collaborations with designers like Jonathan Anderson and stylist Danielle Goldberg, reflects a risk-taking and fashion-forward spirit. She’s a trendsetter, pushing boundaries and exploring the intersection of individuality and style. This aligns perfectly with Calvin Klein’s new direction, creating a harmonious synergy between the brand’s vision and Lee’s personal aesthetic.
The campaign, which captures the essence of a normal day elevated to a higher level of sophistication, reflects Lee’s own values and celebrates her confidence. This genuine approach, according to Lee, is a testament to the collaboration and open dialogue between herself and the brand’s creative team.
With Lee’s captivating presence and Calvin Klein’s renewed focus on personality, this partnership promises to be a dynamic force in the fashion world. As Lee’s image graces billboards in Times Square, it’s a testament to her hard work, her journey, and her ability to inspire others to embrace their own individuality and embrace their true selves.
