GRILLiT Rebrands as Primior Holdings, Completes $30 Million Merger with Real Estate Powerhouse
Irvine, CA – In a strategic move that signals ambitious growth plans, GRILLiT Inc. has announced the successful completion of its $30 million merger with Primior Inc., a prominent real estate development and advisory firm. This transformative merger marks a new chapter for GRILLiT, as it rebrands to Primior Holdings Inc. and shifts its focus to a broader range of investment opportunities, including real estate, emerging technologies, and diversified holdings.
The merger brings together GRILLiT’s existing platform with Primior’s extensive experience in real estate development, creating a powerhouse in the industry. Primior has a proven track record, having developed over $3 billion in properties, and this expertise will be instrumental in driving value creation and generating long-term returns for shareholders.
Johnney Zhang, CEO and Founder of Primior Inc., expressed his enthusiasm about the merger, stating, “This merger marks a pivotal moment for Primior. By joining forces with GRILLiT, we are well-positioned to expand our real estate portfolio, introduce innovative investment strategies, and capitalize on the benefits of being a public company. With a focus on property development in opportunity zones, tokenization, and emerging technologies to drive superior performance, Primior Holdings is set to lead at the intersection of real estate and innovation.”
Primior Holdings Inc. is strategically evolving from a development company into a leading real estate holding company. The company’s strategy centers around acquiring, developing, and enhancing high-potential real estate assets across the United States, with the goal of holding these properties for long-term cash flow and value appreciation. “This approach will create consistent income streams while providing a superior appreciation for our shareholders,” Zhang added. “We believe our strategy will attract institutional investors and drive sustainable growth.”
Greg Mitchell, CEO of GRILLiT Inc., shared his vision for the future, stating, “When I took over in 2017, my goal was to create a financially stable company for the benefit of all shareholders. I’ve always had a deep passion for real estate, and Primior Holdings can now deliver on that vision. Together with Johnney and the Primior team, we aim to revolutionize the industry by leveraging emerging technologies and making smart, value-driven investments.”
The rebranding to Primior Holdings Inc. reflects the company’s broader vision and commitment to building a robust portfolio of high-quality real estate assets. This transition sets the stage for significant growth, driven by strategic acquisitions and cutting-edge real estate innovations. It’s worth noting that the merger solely pertains to Primior’s real estate development and advisory business. Primior’s asset management division, which manages $2.1 billion in assets, is not part of this merger at this time.
About Primior Inc.
Primior Inc. is a leading real estate development, investment, and advisory firm known for its innovative approach and focus on value creation. With a forward-thinking strategy, Primior integrates technology into its investment and development practices, positioning itself at the forefront of real estate and financial innovation.
About Primior Holdings Inc. (formerly GRILLiT Inc.)
Primior Holdings Inc. (formerly GRILLiT Inc.) is an OTC-listed holding company that has transitioned toward diversified investments, including real estate and technology. Following the merger with Primior, the company is poised to capitalize on emerging markets and innovative strategies.
