Groove On The Grass, also known as Desert Groove Festival, is a global music and arts festival that’s making waves in the electronic music scene. It’s all about celebrating vibrant sounds in equally vibrant settings, and it’s quickly become a go-to event for music lovers across the Middle East, the US, and India.
The festival’s impact is undeniable. It’s given over 100 regional artists a platform to debut their work and expand their reach, making it a key driver in promoting the electronic music experience. It’s not just about the music, though – it’s about creating a truly immersive experience, bringing people together in an open-air festival format that’s both energetic and unforgettable.
2024: A Year of Global Celebrations
2024 has been a monumental year for Groove On The Grass, with events held in multiple locations, each offering a unique flavor of electronic music magic.
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Riyadh’s Groove:
In February, the festival took over Al Ammaria Village in Riyadh, Saudi Arabia, featuring performances by renowned artists like Dish Dash, VinylMode, DJ Viva, and Cosmicat.*
Desert Groove in Ras Al Khaimah:
The luxurious Dune Resort in Ras Al Khaimah, UAE played host to Desert Groove, another edition of the festival, in early February. This special event boasted a stellar lineup that included Bachir Salloum, Dish Dash, Deian, Jixo & Danz, Acid Pauli, Viken Arman, Caleesi, Charl Chaka, Omar Souleyman, and Dante.*
Jeddah’s Groove:
On April 19th, Groove On The Grass made its mark on Jeddah, Saudi Arabia, showcasing the festival’s growing influence on the West Coast. This marked a significant milestone for the festival, which typically holds two events in Saudi Arabia each year – one in the first quarter and another in the fourth.
A Legacy of Impact
The festival’s impact extends far beyond its individual events. Groove On The Grass has been a driving force in shaping the electronic music scene in the Middle East, introducing over 180 artists to regional audiences. It’s also given local dance acts a much-needed spotlight, connecting them to global music markets and offering them a platform to shine.
Looking to the Future
With its continued growth and commitment to promoting local talent, Groove On The Grass is poised to become an even more significant force in the world of electronic music. The festival’s future is bright, with multiple events planned for 2024 in Ras Al Khaimah, Jeddah, and Riyadh. The festival is even expanding its reach, adding a Taiwan stop to its roster. Groove On The Grass is a testament to the power of music to unite people from all walks of life, and its journey is just getting started.
