## GSIQ Launches Tourism Insights Division to Power Travel Research and Analysis
GSIQ, a global leader in sports and sponsorship research, is expanding its reach into the world of travel with the launch of
GSIQ Tourism Insights
. This new division, co-founded by industry veterans Eva Stewart and Oliver Rowe, promises to revolutionize travel research and analysis by providing actionable insights tailored specifically to the travel and tourism sector, with a particular focus on sports tourism and experience-driven travel.Meeting the Growing Demand for Data-Driven Insights
The launch of GSIQ Tourism Insights comes at a time when destinations and tourism organizations are increasingly seeking high-quality, data-driven insights to fuel their growth and optimize visitor experiences. GSIQ Tourism Insights is poised to meet this demand by leveraging its specialized knowledge and expertise to deliver valuable insights for:
*
Destination Marketing Organizations (DMOs):
Helping DMOs understand visitor trends, identify new opportunities, and develop effective marketing strategies.*
Tourism Leaders:
Providing insights to guide strategic decision-making and drive sustainable tourism growth.*
Travel Brands:
Offering data-driven insights to enhance marketing campaigns, optimize customer experiences, and navigate emerging trends in the travel market.Leveraging Sports Expertise for Deeper Tourism Insights
GSIQ Tourism Insights builds upon GSIQ’s existing strength in the sports industry, bringing a unique perspective to sports tourism and the value of sponsorships for destinations. The division aims to provide a comprehensive understanding of the economic impact and opportunities associated with hosting major sporting events, helping destinations attract and retain visitors, while maximizing the benefits of sports-related tourism.
Leadership Expertise Driving Innovation
The new division is spearheaded by two seasoned leaders with extensive experience in the tourism industry:
*
Eva Stewart
, co-founder of GSIQ Tourism Insights, boasts a proven track record of launching successful research products for the global tourism industry. Her expertise encompasses sustainable travel and tourism insights, ensuring the division’s commitment to responsible tourism practices.*
Oliver Rowe
, with over 30 years of experience in the industry, has worked with top global brands, providing bespoke research solutions to enhance market strategies and drive business growth.A Vision for the Future of Travel Research
Charlie Dundas, Co-Founder of GSIQ, expressed his enthusiasm for the launch, stating: “This is an important milestone as we expand into the travel sector. With the growth of sports and experience-driven tourism, GSIQ Tourism Insights will offer critical intelligence for informed decision-making.”
The launch of GSIQ Tourism Insights marks a significant step forward for travel research and analysis. With its commitment to providing data-driven insights, particularly in the growing areas of sports tourism and experience-driven travel, GSIQ Tourism Insights is well-positioned to empower destinations and travel brands to make informed decisions and achieve sustainable success in the dynamic world of tourism.
