Guaranteed Rate Affinity’s George McFaden Expands Horizons with New Team to Better Serve San Francisco Bay Area Clients

Guaranteed Rate Affinity is thrilled to announce the launch of the “George McFaden Team,” led by one of its top-performing mortgage professionals, George McFaden. This expansion signifies a commitment to providing even greater service and efficiency to clients in the highly competitive San Francisco Bay Area.

McFaden, a five-time President’s Club member, has built a reputation for tailoring mortgage solutions to meet the unique needs of his clients. With the support of a dedicated team, he aims to expand his reach and further enhance his service offerings in the region.

The George McFaden Team will provide a “one-stop shopping” experience, seamlessly combining the convenience of a banker and broker. Through Guaranteed Rate Affinity’s extensive network of partnerships with leading banks and financial institutions nationwide, the team will offer a comprehensive range of loan products, including non-QM options, catering to a diverse array of borrowers.

McFaden emphasizes the team’s commitment to finding the perfect solution for each borrower, stating, “With over 150+ loan products available and the ability to close quickly, we are committed to finding the perfect solution for each borrower. Our fintech platform allows us to service clients from anywhere, at any time, offering speed, convenience, and confidence in every transaction.”

The team leverages Guaranteed Rate Affinity’s advanced fintech platform to streamline the mortgage process, facilitating faster pre-approvals, appraisals, and closings. This innovative approach, combined with McFaden’s personalized approach, empowers clients to navigate the complex real estate market with confidence and ease.

McFaden’s commitment to providing exceptional customer service is deeply rooted in his personal life. As a devoted family man with a young child and another on the way, he understands the importance of building strong relationships and prioritizing customer needs. His annual European travels to visit extended family have instilled in him a deep appreciation for personal connections and the value of delivering an exceptional customer experience.

“George McFaden has always been an exemplary leader, and this new chapter with the formation of the George McFaden Team is an exciting milestone,” said Scott Throneberry, Divisional Manager of the Western Division. “His dedication to his clients, combined with Guaranteed Rate Affinity’s fintech capabilities, ensures that his team will continually set new standards for customer service and innovation in the mortgage industry. We are thrilled to support him as he expands his reach and impact in the San Francisco Bay Area.”

Guaranteed Rate Affinity is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services HOUS, bringing together the strengths of leading mortgage and real estate companies. Since its inception, Guaranteed Rate Affinity has funded over $100 billion in loans, providing exceptional support to real estate agents and relocation subsidiaries across the country.

Guaranteed Rate Affinity offers a comprehensive suite of mortgage services to the public, real estate brokerage firms, and relocation companies nationwide. Their commitment to customer-centric solutions, digital mortgage options, and personalized loan offerings aims to simplify the homebuying process and empower individuals and families to achieve their homeownership dreams.

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