Hailey Bieber, the skincare mogul, has expanded her Rhode Skincare family with the launch of Barrier Butter, a luxurious, murumuru butter-infused balm. This ultra-nourishing product is a testament to Bieber’s commitment to minimalism and effectiveness.
Alongside the new product unveiling, Bieber has also announced a new face for the brand – the iconic supermodel, Claudia Schiffer. The choice is fitting, as Schiffer embodies the brand’s ethos of inclusivity and timeless appeal.
Barrier Butter is a product that Bieber has been developing for the past year and a half, drawing inspiration from her own personal skincare routine. It is designed to be a hydrating sealant, perfect for layering on top of other skincare products during the colder months. Bieber also recommends using it as a hydrating base for makeup and suggests applying it to the face, neck, chest, and hands for a plumping and hydrating effect.
Schiffer, a self-proclaimed skincare minimalist, embraces the simplicity and effectiveness of Barrier Butter. She particularly appreciates its luxurious texture, which provides intense hydration, especially after long days of makeup applications on photoshoots.
Both Schiffer and Bieber are advocates for a holistic approach to skincare that extends beyond products. Schiffer emphasizes the importance of a healthy lifestyle, highlighting her low-carb, low-sugar, and low-dairy diet, minimal alcohol consumption, and daily intake of three to four liters of water.
Bieber, on the other hand, emphasizes the importance of consistency, even if it’s just a simple routine of hydration and SPF. Her philosophy of skincare minimalism resonates with both Schiffer and Bieber, proving that effective skincare doesn’t need to be complicated.
The partnership between Bieber and Schiffer showcases the cross-generational appeal of Rhode Skincare. Schiffer’s experience and wisdom combined with Bieber’s modern approach create a unique synergy that celebrates both simplicity and efficacy in skincare.
This new product and brand partnership are exciting additions to the world of skincare, offering a blend of modern innovation and timeless elegance. To learn more about Barrier Butter and Rhode Skincare, visit their website.
