HBX Group, a prominent player in the B2B TravelTech sector, has announced a strategic partnership with PerfectStay, a leading B2B company specializing in personalized holiday packages. This collaboration aims to establish a dominant global entity in B2B2C package travel solutions.
Since 2023, HBX Group has partnered with PerfectStay to deliver innovative packaging solutions to airlines, hotels, and banks across EMEA. Building on this successful commercial phase, HBX Group is now accelerating the global rollout of curated travel experiences in collaboration with PerfectStay, expanding access to unique and profitable travel offerings for a broader client base.
PerfectStay is renowned for its expertise in curating distinctive travel experiences, offering extensive travel inventories encompassing hotels, transfers, car rentals, excursions, flights, and activities. Leveraging advanced dynamic packaging technology, PerfectStay provides tailored travel solutions tailored to clients’ needs. The partnership aims to enhance customer loyalty programs and consumer platforms by leveraging advanced technology and data analytics. HBX Group and PerfectStay seek to increase revenue and enhance user experience through their combined digital marketing prowess, driving traffic and boosting conversion rates. With PerfectStay’s cutting-edge technology and HBX Group’s global reach complemented by local expertise, customers can expect optimized travel deals curated by destination experts.
Nicolas Huss, CEO of HBX Group, says: “According to sector research, there is growing demand for both personalised and organised travel experiences, which is why HBX Group saw in PerfectStay the best partner possible. We are excited to bring to the global travel market –as well as to non-travel industry brands willing to step into travel– the turnkey ecommerce solutions we have been developing jointly with PerfectStay since 2023. This collaboration will allow us to leverage our combined technology and expertise to enhance the travel experiences for customers worldwide, while providing our partners with new avenues for growth and revenue.”
Raphael Zier, Executive Chairman of PerfectStay, adds, “We are thrilled to embark on this strategic partnership with HBX Group, a leader in the global TravelTech space. Their solid infrastructure, talented team and industry acumen will provide our current and future clients with a distinctive solution that only our joint efforts can offer. This collaboration is set to redefine industry standards and bring unparalleled value to our customers.”
This partnership signifies a significant milestone in HBX Group’s journey of innovation. Among the notable brands currently collaborating with HBX Group and PerfectStay are Air France, Emirates, Transavia, and American Express. Kenya Airways has recently joined this esteemed client roster, underscoring the expanding influence and market reach of both companies.
As part of the agreement, HBX Group is making strategic investments in PerfectStay through its TravelTech Lab venture client, which supports startups and scaleups developing cutting-edge technological solutions in the travel industry. HBX Group remains dedicated to driving innovation and shaping the future of travel by harnessing advanced technology and forging impactful partnerships, such as the one with PerfectStay.
