Get ready for a taste sensation that’s as surprising as it is spooky! Heinz, the condiment giant, is teaming up with Walkers, the maker of cult-favorite crisps, for a limited-edition Halloween collaboration that’s sure to be a hit (or miss, depending on your taste buds).
This October, Heinz is releasing their ‘Scarily Good’ Monster Munch Pickled Onion Flavour Mayo, a creamy, tangy concoction that blends the unique flavor of Walkers’ iconic Pickled Onion Monster Munch crisps with Heinz’s classic mayonnaise. It’s an unexpected combination, to say the least, but Heinz is confident that this limited-edition sauce will become a cult favorite.
The new sauce is set to hit shelves in Iceland on September 24th, before a wider release in supermarkets nationwide in October. If you can’t wait that long, you can purchase a bottle from the Heinz website for £2.40.
Heinz has been experimenting with its seasonal offerings, and last year’s Halloween release of Black Garlic Mayo was a huge success. This partnership with Walkers isn’t the first either, with previous collaborations including a Roast Chicken and Heinz Mayo flavor, a Sausage Sarnie with Heinz Ketchup, and a Cheese Toastie with Heinz Beanz.
Thiago Rapp, Director of taste elevation at Kraft Heinz, expressed excitement about the collaboration: “We’re thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life. With Halloween just around the corner, we wanted to create something truly special. Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for spooky season. Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic. This mayo is the ultimate flavor mash-up that will add a tangy twist to any dish and also reflects our dedication to pushing boundaries and exploring new, bold flavors that appeal to modern palates.”
Wayne Newton, Senior Marketing Director at Walkers, echoed the sentiment: “Teaming up with Heinz this Halloween to launch the [Scarily] Good Monster Munch Mayo is an extremely exciting time for us. With our own Scarily Giant campaign running for the first time last year, we’re no strangers to Halloween. This year we’ve taken it a step or claw further by partnering with Heinz to create the ultimate spooky sauce.”
Are you ready to try this unexpected, spooky flavor combination? Let us know in the comments below!
