Michelle Ochs, the designer at Hervé Léger, has imbued her latest spring collection with a sense of wanderlust and optimism, mirroring her own celebratory mood. This season marks a significant milestone for Ochs – her first big trip in a while, sparking a travel-inspired mindset for the collection.
But beyond personal milestones, this collection also represents a year of significant progress for the label. Having taken the reins of Hervé Léger, Ochs has brought fresh energy and a distinct vision to the brand. Her commitment to innovation shines through in the collection’s vibrant color palette – a blend of playful pastels, bold primary hues, and classic neutrals. These colors are brought to life through a variety of shapes, ranging from mini dresses and cocktail sheaths to elegant floor-length gowns.
Ochs has embraced the brand’s signature bandage knit while simultaneously introducing new textures and details, such as softly draped jerseys. She has delved into the label’s couture archives to discover techniques that she could translate into ready-to-wear pieces. This exploration is evident in the striking use of bandage strips that fold and twist away from the body, creating a sense of depth and playfulness. Rounded panels layered beneath straight strips add another layer of visual interest, creating a flattering optical illusion.
Ochs has further expanded the classic bandage language by incorporating delicate scalloping and mesh inserts, adding subtle but impactful details. This approach showcases her ability to introduce new elements while maintaining the essence of the Hervé Léger aesthetic.
Ochs’s approach to design is a testament to her ability to balance innovation with commercial appeal. She understands the Hervé Léger customer, aiming to empower her with designs that are both stylish and wearable. As Ochs reflects on her journey at Hervé Léger, she notes the significant progress the brand has made, stating, “My goal was always for her to feel like a woman today.”
With her unwavering commitment to innovation and her understanding of the Hervé Léger customer, Ochs has successfully breathed new life into the brand. The future for Hervé Léger appears bright, full of possibilities and the promise of more exciting designs to come.
