Highgate, a global leader in hotel management, investment, technology, and development, is making waves in the Algarve. The company has announced the rebranding of four key properties in the popular Salgados Beach resort area, bringing them under the esteemed Marriott International umbrella.
This exciting move marks the first time Highgate-managed properties in Portugal have joined the Marriott International portfolio. The newly rebranded properties include The Westin Salgados Beach Resort, Algarve; The Residences at The Westin Salgados Beach Resort, Algarve; Algarve Marriott Salgados Golf Resort & Conference Center; and Marriott Residences Salgados Resort, Algarve.
As part of this rebranding initiative, the four properties will be aligned with the luxury standards set by Marriott Hotels and Westin, promising an elevated guest experience and superior service. Highgate Portugal will be overseeing significant renovations, which will modernize guest accommodations, public spaces, and food and beverage outlets. The renovation work is scheduled to begin in late 2024, with the goal of reopening all properties in 2025.
“We’re excited to rejuvenate these beloved resorts through extensive renovations and rebranding,” said Alexandre Solleiro, CEO of Highgate Portugal. “By bringing the esteemed Marriott and Westin brands into our portfolio, we are confident we will enhance the overall hospitality experience for both guests and residents.”
The collaboration with Marriott International not only strengthens Highgate’s presence in Europe but also positions the Algarve as a premier destination for both travel and long-term living. Jerome Briet, Chief Development Officer of Europe, Middle East, and Africa at Marriott International, added, “Portugal remains a highly sought-after destination, rich in history, culture, and natural beauty. We look forward to further enriching our portfolio in the Algarve through this partnership with Highgate.”
Highgate’s expansion in Portugal is a testament to the company’s growing European presence. Highgate Portugal currently manages a portfolio of 17 hotels and three golf courses, strategically located across key regions including the Algarve, Lisbon, Sesimbra, and Porto. Their portfolio includes properties operating under Marriott International, Hilton, and IHG brands, along with several independent boutique hotels. Highgate’s expertise spans a range of property types, from luxury seaside resorts to urban business hotels and large convention centers. This rebranding effort signifies Highgate’s dedication to providing exceptional hospitality experiences and their commitment to elevating the Algarve’s position as a leading travel and lifestyle destination.
