Highgate, a leading player in hotel management, investment, technology, and development, has made waves in the Algarve region of Portugal by rebranding four properties under the prestigious Marriott International banner. Situated within the scenic Salgados Beach resort area, these newly transformed destinations now boast the esteemed Westin and Marriott Hotels brands, promising an elevated hospitality experience for guests.
The four properties, now known as the Westin Salgados Beach Resort, Algarve; The Residences at The Westin Salgados Beach Resort, Algarve; Algarve Marriott Salgados Golf Resort & Conference Center; and Marriott Residences Salgados Resort, Algarve, mark Highgate’s first foray into the Marriott International portfolio in Portugal. This strategic move signals a commitment to delivering refreshed and enhanced guest experiences, driven by the renowned standards of Westin and Marriott Hotels.
As part of the rebranding initiative, Highgate Portugal will embark on a comprehensive transformation across all four properties. This includes a complete makeover of public areas, guest rooms, and dining facilities, incorporating contemporary and upscale design elements. The renovation work is scheduled to commence in late 2024, with a target reopening date in 2025.
“We are delighted to breathe new life into four of our revered resorts and residences through rebrandings and extensive renovations,” stated Alexandre Solleiro, CEO of Highgate Portugal. “By bringing the esteemed Marriott Hotels and Westin brands into our European portfolio, we are confident that we will be able to deliver refreshed and enhanced hospitality experiences for our guests and residents.”
“With its history and culture, gastronomic experiences and natural landscapes, Portugal continues to be a sought-after destination to travel to and live in,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa. “We look forward to working with Highgate to further strengthen our portfolio in Algarve with these new hotel and residential experiences under the Westin and Marriott Hotels brands.”
The rebranded properties offer a diverse range of options for travelers and residents alike. The Westin Salgados Beach Resort, boasting 95 elegantly designed rooms and suites, along with 42 residences, promises a luxurious beachfront escape. Designed to cater to both couples and families, the resort offers direct beach access, six outdoor swimming pools, proximity to the renowned 18-hole Salgados Golf Course, a Westin Kids Club, and signature wellness offerings. These include the WestinWORKOUT® fitness studio, Heavenly® Spa, and dedicated RunWESTINTM routes.
For those seeking a permanent beachfront lifestyle, The Residences at Westin Salgados Beach Resort present a unique opportunity. Offering one- to three-bedroom layouts, these residences offer resort-style living in a prime location, available for private ownership.
The Algarve Marriott Salgados Golf Resort & Conference Center stands out as the region’s largest conference facility, offering panoramic views of both the beach and golf course. With 228 rooms and suites, the property is equipped with event spaces, flexible meeting areas, and a 1,598-seat auditorium. Adding to its appeal are premium amenities such as four outdoor pools, a fully-equipped spa with a heated pool, jacuzzi, and various treatment rooms.
Finally, the Marriott Residences Salgados Resort, located within the same complex, provides 192 residences, ideally situated beside the golf course and within walking distance of the beach. These family-oriented residences, ranging from Junior Suites to three-bedroom suites, are available for private sale and feature enhanced amenities. These include sports facilities such as an outdoor gym, volleyball, tennis, and football courts, as well as 10 outdoor pools and a dedicated Kids Club featuring a playground, mini golf, and a range of family-friendly activities.
