As National Wellness Month kicks off, Hilton is showcasing its commitment to prioritizing relaxation and sleep for its guests. The hospitality giant’s 2024 Trends Report reveals a significant shift in travel motivations, with relaxation and rejuvenation taking center stage. This trend is particularly evident in the rise of sleep tourism, where travelers seek out experiences designed to improve their sleep quality.
In response to this growing demand, Hilton has launched a range of innovative wellness services across its Asia Pacific properties.
In Singapore, Hilton offers sound bath experiences to promote deep relaxation. In the Maldives, guests can participate in sleep yoga sessions for a tranquil experience. And in China, Hilton is taking sleep tourism to a new level with unique sleep concerts, where guests can relax on comfortable beds in a dimly lit, lavender-scented theater while listening to soothing nature sounds.
Hilton Nanjing Niushoushan has introduced a new wellness program that focuses on better sleep. The program features a 60-minute Singing Bowl Healing session, where the calming vibrations of the bowls help guests achieve deep relaxation. To further enhance their stay, guests can enjoy Zen-inspired rooms and participate in activities like tea tasting and calligraphy, creating a culturally immersive environment that refreshes both mind and body.
Hilton Maldives Amingiri Resort & Spa’s Amingiri Spa & Hammam has launched a Sleep Wellness Menu with treatments designed for a restful sleep. Guests can choose from a variety of options, including the Hammam Evening Ritual, which combines ancient techniques with modern luxuries, or the “Under the Skye” experience, where they can relax with an open-air massage while listening to the calming sounds of waves under the night sky. For those seeking privacy, in-villa treatments provide the same tranquility in a more personalized setting.
Next Hotel Melbourne, part of the Curio Collection by Hilton, understands the importance of a good night’s sleep. Reflecting recent findings that show 44% of Australians choose hotels based on the quality of beds and linens, Next Hotel Melbourne has introduced the DreamWeave Bed, a plush mattress with a custom-designed pillow top. Hilton Honors members can also enjoy a 25% discount on the purchase of mattresses and bases.
Conrad Singapore Orchard has reimagined the traditional turndown service with its Sleep-to-Wake Ritual, which helps guests create their own nighttime relaxation routine. This ritual reflects the hotel’s commitment to mindful living and travel, offering guests the opportunity to unwind with an in-room sound bath and enjoy ‘Singapore Sleep’ tea, made from local botanicals. Guests can also enjoy luxurious bed linens and a diverse pillow menu for a restful sleep. Morning Intention Sessions by the pool are available to help guests start their day with a positive mindset.
Conrad Bengaluru provides an ideal environment for restful sleep, featuring soundproof rooms and motion-reducing mattresses. Guests can choose from a selection of pillows, including memory foam, body pillows, and vegan options like buckwheat pillows. The hotel also offers blackout curtains and adjustable room temperatures to ensure optimal sleep conditions. As part of the unique turndown service, guests are provided with soaked almonds, a natural sleep aid.
Hilton’s partnership with the BUND 31 Performing Arts Center in Shanghai offers a unique ‘Sleep Concert’ experience, combining the calming sounds of nature with comfortable beds in a dimly lit, lavender-scented theater. This collaboration marks the beginning of a series of innovative experiences tailored to guests’ evolving travel preferences. Hilton Honors members can use Points to access these exclusive, memorable experiences, ranging from concerts and cultural events to culinary adventures.
