Ho Chi Minh City is experiencing a tourism boom, with impressive growth in both international and domestic visitor numbers. Between January and September 2024, the city welcomed 4.014 million international tourists and 27.353 million domestic travelers, representing increases of 12.4% and 1.3%, respectively, according to the city’s Department of Tourism. This positive trend has translated into significant financial gains for the city, with tourism services generating over VND140 trillion in revenue during the first nine months, marking an 11.9% year-on-year increase. This revenue represents 73.9% of the city’s annual revenue goal.
To further attract visitors, particularly international tourists, Ho Chi Minh City has implemented various initiatives to enhance its tourism offerings. The city has introduced unique tourism experiences across Thu Duc City and various districts, focusing on diverse themes such as waterway, cultural, historical, agricultural, ecological, night-time, and MICE tourism. The second river festival, held in May, successfully highlighted the city’s rich cultural and historical heritage, further solidifying its image as a vibrant riverside urban center. Additionally, the annual Ao Dai Festival in March showcased the city’s unique culture and tourism potential to both domestic and international audiences.
Looking ahead, Ho Chi Minh City has set ambitious goals for 2024, aiming to welcome six million international visitors and 38 million domestic tourists, with a targeted total revenue of VND190 trillion. These ambitious targets highlight the city’s commitment to fostering continued growth in the tourism sector, positioning itself as a leading destination in Southeast Asia.
