The Hong Kong Trade Development Council (HKTDC) concluded its highly successful series of trade fairs, attracting over 500,000 visitors and generating an average spending of HK$1,615 per person. The Food Expo, Beauty & Wellness Expo, and Home Delights Expo, along with the Food Expo PRO and the Hong Kong International Tea Fair, drew in over 1,860 exhibitors from 30 countries and regions, creating a vibrant atmosphere that emphasized the prestige and allure of these annual flagship exhibitions.
The five trade events, held from August 14-17, saw a notable influx of buyers from Mainland China, Taiwan, Indonesia, Japan, Korea, Malaysia, the Philippines, Thailand, and other regions, solidifying Hong Kong’s position as a key hub for food and beverage trade in the region.
Sophia Chong, HKTDC Deputy Executive Director, highlighted the success of the fairs, attributing it to the introduction of four theme days across all events, drawing large crowds and boosting visitor spending. The fairs also saw the introduction of a dedicated Halal food and beverage label, which was well-received by buyers and visitors, reflecting the growing demand for Halal products.
Electronic payment solutions played a significant role in the success of the fairs, with over 90% of local exhibitors accepting them. A survey by the HKTDC revealed that over half of the 1,500 respondents spent HK$1,000 or more during the event, and nearly 85% utilized electronic payments, showcasing the convenience and ease they provide.
The Food Expo, as the city’s premier annual event, showcased the finest global cuisine and wines, driving strong consumption fueled by encouraging sales results. The Food Expo PRO opened doors to new business opportunities, particularly for Halal products, by bringing together leading companies and organizations from across the globe. The Food Science and Technology zone showcased the latest food products, services, and technology to help the industry explore business opportunities.
The Beauty & Wellness Expo showcased quality products, including popular home-use beauty devices, skincare brands, hair care products, and more. Korean beauty brand medicube, with an enlarged booth of 96 square meters, saw a lot of potential in Hong Kong for Korean beauty brands and brought two more brands to this year’s fair. Their best-seller, the medicube AGE-R Booster Pro beauty device, achieved an average daily sales volume of more than 1,000 sets.
The Home Delights Expo featured massage chairs, smart home technology, stylish homeware, bedding, and furniture. Giormani, a custom-made sofa specialist, made its first appearance at the Home Delights Expo and saw strong interest from new customers.
The hybrid format of the Food Expo PRO and the Hong Kong International Tea Fair, operated under the EXHIBITION+ model, connected local and international business opportunities through both physical and online platforms. The smart business matching platform, Click2Match, continued to facilitate online meetings until August 24.
The ICMCM conference, organized in collaboration with MCMIA, HKTDC, and ten scientific research institutions, successfully fostered industry collaboration and advanced the field of Chinese medicine through dynamic discussions. Key topics included the opportunities and challenges in Chinese medicine research, cross-regional exchanges, and the development of Chinese medicine products in the Greater Bay Area.
Held concurrently with the Food Expo, Beauty & Wellness Expo, Home Delights Expo, Food Expo PRO, and Hong Kong International Tea Fair, the ICMCM conference contributed to a dynamic and multi-faceted event that spanned food, beauty, health, household goods, and Chinese medicine. This synergy created a vibrant platform for cross-industry exchange and collaboration.
