HONGQI, China’s leading luxury automobile brand, made a significant presence at a prestigious 17-day international sporting event held in Paris, France. The brand demonstrated its commitment to both sporting spirit and national pride by providing comprehensive transportation services for Chinese athletes. The event served as a platform for HONGQI to showcase its flagship model, the E-HS9, to an international audience.
HONGQI’s dedication to providing exceptional service was evident in the meticulous preparation leading up to the event. A month prior, the brand collaborated with European partners to thoroughly inspect and maintain 24 HONGQI E-HS9 vehicles, ensuring they were in optimal condition to transport athletes. The E-HS9 proved to be a reliable companion for the athletes, facilitating their journey to success.
Beyond transportation, HONGQI organized a series of unique user-centric activities. These included guided tours of the HONGQI Experience Center, exclusive E-HS9 rides to view sporting events, test drives of the E-HS9, and sightseeing tours of Paris in autonomous driving mode. The E-HS9’s impressive features, including its multi-screen interaction and welcome system adorned with Chinese elements like lights and welcome pedals, left a lasting impression on attendees. The event provided a unique opportunity for international audiences to experience the advanced capabilities of Chinese new energy vehicles.
HONGQI’s participation in the international sporting event not only showcased the brand’s strength on the global stage but also highlighted its cultural exchange initiatives. The brand’s commitment to cultural understanding was evident in its decision to offer vehicles to all medal-winning athletes, symbolizing its belief in the innovative development, vigorous growth, and strong capabilities of Chinese automobile brands. The event also provided a platform for HONGQI to build a strong foundation for its upcoming presence at the Paris Motor Show and the global pre-sale launch of its new energy models, the EH7 and EHS7.
Looking ahead, HONGQI remains dedicated to promoting meaningful cultural exchanges worldwide, demonstrating the innovative strength and cultural legacy of China’s leading luxury automobile brand. Through its open and inclusive approach, HONGQI aims to embrace the world, garnering trust and admiration from an increasing number of international customers with its exceptional quality and unparalleled craftsmanship.
