Pineda Covalín, a renowned Mexican design brand, draws inspiration from the nature, history, and traditions of their homeland. This philosophy is evident in their recent collaboration with HONOR, a technology giant, for the launch of the HONOR 200 Series. The partnership seamlessly blends art and technology, celebrating the vibrant spirit of Mexico through innovative design elements.
Ricardo Covalín, co-founder of the iconic brand, shared exclusive insights into the collaborative process with Vogue Mexico and Latin America. From his workshop, he explained how the grandeur of Mexican architecture and the subtle beauty of nature intertwine to create unique textile patterns that capture the essence of Mexico. These designs, inspired by the Caribbean Sea’s waves and the sleek curves of the HONOR 200, adorn not only the smartphone but also elegant dresses and scarves.
The launch event at the magnificent Museo Kaluz was an immersive experience, setting the stage for a fusion of history and modernity. The décor subtly alluded to the revolutionary camera technology of the HONOR 200, while the event itself showcased the innovative spirit of both brands. Julio Jesús Meneses, CMO of HONOR Mexico, highlighted the transformative power of AI in mobile photography, emphasizing how the HONOR 200 allows users to capture the world with unprecedented quality.
The HONOR 200’s innovative approach stems from a remarkable collaboration with Studio Harcourt Paris, a renowned photographic studio with a rich heritage. Studio Harcourt, known for its masterful black and white portraits that play with light and shadow, has immortalized iconic figures from the worlds of culture and sports. This expertise is reflected in the HONOR 200’s AI Portrait Engine, a technological advancement that captures portraits with the depth and detail of Studio Harcourt’s iconic work, turning each photograph into a work of art.
The event culminated in a vibrant fashion show featuring Pineda Covalín’s collection inspired by the HONOR 200. Models graced the runway in garments and accessories that seamlessly combined the rich cultural heritage of Mexico with technological sophistication. The audience was captivated by the intricate patterns inspired by Mexico’s architectural marvels, transforming into visually stunning and story-telling fashion pieces.
This collaboration between HONOR, Studio Harcourt Paris, and Pineda Covalín is more than just a product launch; it’s a celebration of Mexican heritage, captured on a silk canvas and a screen. It showcases how technology can immortalize the beauty of our roots and that true innovation thrives on inspiration, fueled by the spark of art.
