Horizon Media and TripleLift Join Forces to Drive Carbon-Neutral Advertising
In a significant move towards a more sustainable advertising landscape, Horizon Media, the largest U.S. media agency and the largest independent globally, and TripleLift, the ad tech platform elevating digital advertising, have announced a groundbreaking partnership. This collaboration will offer net-zero carbon emissions for all Horizon Media media buys through TripleLift’s inventory.
A Commitment to Environmental Responsibility
This partnership represents a major shift in the advertising industry, emphasizing the growing importance of sustainability. Horizon Media is integrating Scope3 Green Media Products (GMPs) into its media buys, combined with carbon compensation initiatives. This means that Horizon Media will now be able to offer its clients the option to reduce the environmental impact of their advertising campaigns by offsetting carbon emissions.
Leading the Way in Sustainable Media
Horizon Media has been a leader in driving sustainable media growth within the programmatic space. By partnering with TripleLift and Scope3, the agency is now able to offer its clients a comprehensive solution for reducing their carbon footprint. This collaboration aligns with Horizon Media’s broader mission to pair innovation with sustainability, demonstrating that smart media practices and carbon reduction can go hand in hand.
TripleLift’s Commitment to Sustainability
TripleLift has been at the forefront of sustainability efforts within the ad tech industry. Through its partnership with Scope3, TripleLift is able to offer Horizon Media access to Green Media Product deals, which exclude climate-risk inventory from media buys. This means that Horizon Media’s clients can be confident that their advertising campaigns are not contributing to environmental damage.
Carbon Compensation for a Greener Future
Beyond reducing wasted energy through the exclusion of carbon-risk inventory, TripleLift and Scope3 facilitate carbon compensation for Horizon Media’s advertisers. They invest in carbon removal projects equal to the amount of carbon released into the atmosphere in generating digital ads associated with campaigns. These investments aim to neutralize the carbon footprint associated with media buys, effectively making them carbon neutral.
Industry Leaders Unite for Change
This collaboration highlights the growing importance of sustainability in the advertising industry. As companies around the world commit to aggressive net-zero emissions goals, solutions like GMP deals offer brands a tangible way to mitigate the emissions impact of programmatic media. By working together, Horizon Media and TripleLift are demonstrating their commitment to building a more sustainable future for the industry.
Quotes from Industry Leaders:
* “Our collaboration with TripleLift and Scope3 exemplifies Horizon Media’s commitment to driving meaningful change within the advertising ecosystem,” said Jean Marc, Senior Vice President, Media Technologies and Sustainability at Horizon Media. “By integrating green media products into our buys and investing in carbon removal initiatives, we are taking decisive steps to minimize the environmental impact of our clients’ campaigns. This partnership aligns with our broader mission to pair innovation with sustainability, proving that smart media practices and carbon reduction can go hand in hand. We’re proud to lead by example, building a sustainable future for our industry.”
* “The industry has long faced challenges related to efficiency, resulting in unnecessary GHG emissions. The pressures to combat this have since passed as we’ve entered a critical period to make change,” said Kate Fiala, Director of Business Development at TripleLift. “We are working tirelessly not only to take responsibility, but implement new ways to reduce advertising’s environmental impact and support sustainable practices. We couldn’t be more honored to have Horizon on board as a partner to tackle advertising’s part in improving efficiency and environmentally sustainable practices. They represent what it means to take action and create impactful change in our space.”
The Future of Sustainable Advertising
This partnership between Horizon Media and TripleLift marks a significant milestone in the ongoing effort to make the advertising industry more sustainable. By embracing green media products and carbon compensation initiatives, companies can not only reduce their environmental impact but also demonstrate their commitment to corporate social responsibility. This collaboration sets a new standard for sustainability in advertising and is sure to inspire other industry leaders to follow suit.
