The spirit of Dagmar, the grandmother who instilled a love for fashion in her granddaughters Karin Söderlind and Sofia Wallenstam, permeates the ethos of their family-run sustainable luxury brand, House of Dagmar. This spirit of community and timeless style was evident at a recent dinner party hosted by the sisters and French actress and model Rebecca Dayan. The intimate gathering, held at the newly opened Parcelle wine bar in Greenwich Village, exuded an air of sophistication and warmth, a testament to the brand’s values.
The event, held on the eve of New York Fashion Week, brought together a diverse group of fashion icons, creatives, and influencers, including Beth Buccini, founder of Kirna Zabête, Moda Operandi’s Kelsey Lyle, singer-songwriter Sophie Auster, and actresses Clara McGregor and Annabelle Dexter-Jones. The atmosphere was relaxed and convivial, mirroring the brand’s philosophy of slow fashion and mindful consumption.
The evening’s ambiance, punctuated by vintage mid-century furniture and the flickering candlelight, felt like a gathering in a friend’s stylish home, a feeling reinforced by the bar’s extensive wine selection. Guests were treated to a delicious menu featuring garlic and pepper rigatoni, grilled sea bass, roasted fennel, and a cherry tomato and stracciatella salad, complemented by the bar’s curated wine offerings.
The conversation centered around House of Dagmar’s commitment to creating high-quality pieces that transcend trends and stand the test of time. “I always say, I don’t want people to buy too much—I want people to really think through how they purchase clothes,” Wallenstam shared. “It’s important to really invest in your garments, have them with you, and cherish them for many years. That’s what we want Dagmar to be—looking at all the beautiful women in the room and seeing how they style it in their own way, it inspires us so much. We’re so happy to come all the way here from Stockholm and build this little community in New York.”
The event served as a testament to the power of slow fashion and the enduring appeal of classic, well-made pieces. It was a celebration of the kind of timeless style that Dagmar, the brand’s namesake, would have undoubtedly approved of, where quality and community trump fleeting trends and fast fashion. As the night wound down, guests lingered on the terrace, sharing laughter and conversation long after the official end time, a testament to the power of connection and the allure of a shared love for sustainable luxury and enduring style.
