HP Rebrands PC Lines, Focusing on AI and Simplified Selection
HP is introducing a new branding structure to streamline its PC offerings and highlight its focus on AI-powered performance. The company is retiring its Pavilion, Envy, and Spectre consumer lines and Dragonfly enterprise line, replacing them with two main categories: Omni and Elite.
The Omni line is designed for consumers and will include OmniBook for laptops, OmniStudio for all-in-ones, and OmniDesk for tower PCs. Performance levels will range from base (3) to premium (7), with X representing the highest tier and Ultra denoting the most powerful models. This structure aims to clarify product value propositions and pricing.
The Elite line is geared towards commercial customers and will offer a similar tiered structure. The naming sequence has been simplified to single digits (2, 4, 6, 8, X, Ultra), and even numbers will differentiate Elite models from Omni models. Generation updates will be indicated by G-numeral notation (G1, G2, etc.)
AI and Performance at the Forefront
The Omni and Elite lines will feature AI Helix branding, signifying their focus on AI experiences. The OmniBook X AI PC and EliteBook Ultra AI PC are the inaugural products in these lines, boasting Qualcomm Snapdragon X Elite processors with dedicated Neural Processing Units (NPUs). These devices offer exceptional processing power, enabling generative AI features like language models.
HP has integrated several AI-powered features into these PCs, such as Poly Camera Pro for conferencing and background management, and AI Companion for personalized productivity tasks. Generative AI chatbots can analyze documents, summarize information, and create driver update schedules.
ARM Architecture and Extended Battery Life
The OmniBook X and EliteBook Ultra utilize ARM architecture, providing improved performance and efficiency. Benchmark tests show a 17% advantage over the MacBook Pro with M3 in multi-thread performance. Both models offer over 26 hours of battery life, supporting extended use for tasks like Teams calls, web browsing, and streaming.
The OmniBook X AI PC features a 14-inch multitouch display, up to 32GB of memory, and a 2TB SSD. The EliteBook Ultra AI PC has a similar configuration with a touch-enabled display. Both devices support the latest connectivity standards, including Wi-Fi 7 and Bluetooth 5.4.
The HP OmniBook X AI PC is available for preorder starting at $1,200, while the EliteBook Ultra AI PC starts at $1,700. Both models will ship on June 18th. HP is also partnering with Best Buy for distribution.
