HSMAI Honors Top Hospitality Sales Leaders at 2024 Sales Leader Forum
The Hospitality Sales and Marketing Association International (HSMAI) is set to celebrate the achievements of top hospitality sales professionals at the 2024 Sales Leader Forum in Washington, D.C. This prestigious event, scheduled for November 13, 2024, will witness the presentation of the coveted Career Achievement and Sales Professional of the Year awards.
Dan Surette Recognized for Career Achievement
Dan Surette, Chief Sales Officer at Omni Hotels & Resorts, has been honored with the prestigious Career Achievement Award. His remarkable leadership in sales has propelled Omni to new heights, solidifying its position as a leader in the hospitality industry. Surette’s journey with Omni began in 2017 as Vice President of Sales, where he implemented strategic changes to optimize sales performance. His initiatives included revamping the sales compensation structure, launching a groundbreaking group marketing campaign, and fostering a motivational environment for his team through innovative recognition programs.
Surette’s impact on Omni’s sales strategy has been profound. Since assuming the role of Chief Sales Officer in 2019, he has spearheaded efforts to enhance brand awareness, capture market share, and drive revenue growth. His dedication to innovation and his commitment to excellence have been instrumental in shaping Omni’s success story.
Surette brings over 30 years of experience in the hospitality industry, including 20 years in senior sales leadership roles. His extensive background includes significant contributions at both Starwood Hotels & Resorts Worldwide, Inc. and Hyatt Hotels Corporation, where he held various senior sales and marketing positions. He is a graduate of Johnson & Wales University with a bachelor’s degree in hospitality management and an active member of professional organizations such as Meeting Professionals International (MPI) and the Professional Convention Management Association (PCMA). Surette currently serves on the HSMAI Americas Board and has recently joined U.S. Travel’s Governance Committee.
Dayna Zeitlin Named Sales Professional of the Year
Dayna Zeitlin, Director of Sales and Marketing at Sofitel New York, has been recognized as the Sales Professional of the Year. Her dynamic leadership and results-driven approach have made her a highly respected figure in the hospitality industry. Zeitlin has a proven track record of transforming teams into high-achieving units and fostering long-term business success.
At Sofitel New York, Zeitlin has seamlessly combined strategic thinking with creativity, consistently delivering exceptional results in revenue generation and market performance. Her dedication to her craft has earned her a reputation as a top performer in the industry.
Zeitlin is passionate about nurturing the next generation of hospitality professionals. She serves as the Director of Collegiate Relations for the HSMAI New York Chapter, where she mentors students, organizes the annual Intercollegiate Global Virtual Conference, and actively participates in collegiate leadership programs. Her commitment to mentorship extends beyond HSMAI, as she is also involved in the French American Chamber of Commerce’s Women in Business Mentorship Program.
HSMAI Sales Leader Forum: A Platform for Industry Insights
The 2024 Career Achievement and Sales Professional of the Year awards will be presented at the HSMAI Sales Leader Forum. This annual event is dedicated to advancing the discipline of hospitality sales, providing leaders with valuable insights into the latest trends and best practices in the industry. The forum serves as a platform for industry professionals to engage in discussions on strategic issues and emerging trends shaping the future of hotel sales.
The awards presented at the forum recognize the exceptional talent within the hospitality industry. Nominees are rigorously evaluated by a panel of seasoned sales leaders based on a comprehensive set of criteria, ensuring that only the most deserving individuals receive these prestigious honors. The 2024 Sales Leader Forum is poised to be a momentous event, showcasing the achievements of top sales professionals and providing valuable insights for industry leaders navigating the dynamic landscape of hospitality sales.
