Huawei Strengthens Spanish Tourism at Digital Tourist 2024
Huawei’s Petal Ads platform showcased its dedication to bolstering the Spanish tourism industry at the Digital Tourist 2024 event from June 6th to 7th, 2024. The platform emphasized effective strategies for attracting high-end Chinese tourists to Spain’s vibrant cultural offerings.
Roundtable Discussion on Destination Marketing
Huawei hosted a roundtable discussion that delved into the challenges faced by destination marketing entities. The discussion, moderated by María Ramiro, Sales Director of Europe Advertising Business at Huawei Mobile Services, brought together industry leaders such as Tono Franco, Director of Visit Valencia, and José F. Mancebo, Director of the Tourist Board of Costa Blanca.
The roundtable highlighted the importance of customized marketing strategies, data-driven insights, and sustainable tourism practices. Challenges included budget planning, destination-specific approaches, and accessing market data from distant regions.
Attracting Premium Asian Tourists
María Ramiro led Huawei’s workshop, which focused on optimal strategies for engaging premium Asian travelers. Huawei emphasized the need to create sustainable and culturally enriching experiences to attract high-value tourists.
Conclusion
The conference concluded with a call for marketing strategies that strike a balance between effective promotion and sustainability. Huawei reaffirmed its commitment to supporting the Spanish tourism industry in collaboration with valued partners. The company’s aim is to develop enhanced marketing tools that help attract more Asian tourists to Spain and promote lesser-known travel destinations.
