Hyatt Hotels is on a mission to elevate luxury travel, and they’re doing it in a big way. The company has announced plans to expand its portfolio with over 20 new properties across the United States, Canada, Mexico, Latin America, and the Caribbean by 2025. This strategic growth will see Hyatt extend its reach into new regional markets, giving them more opportunities to serve guests and World of Hyatt members with a wider range of destinations and stays.
Hyatt’s commitment to luxury is evident in their recent achievements. Since 2017, they’ve doubled their number of luxury rooms, tripled their resort rooms, and multiplied their lifestyle rooms by five globally. This rapid expansion has cemented Hyatt as the leader in luxury-branded rooms within resort destinations worldwide. They’ve become synonymous with high-end, immersive travel experiences.
The company’s commitment to expanding its luxury portfolio is driven by strong consumer demand. According to their Mid-Year 2024 Consumer Sentiment and Travel Expectations Report, 88% of consumers express a strong desire to travel for leisure. Hyatt is perfectly positioned to capitalize on this trend.
Looking ahead, Hyatt is set to further enhance its lifestyle offerings through the planned acquisition of Standard International. This acquisition will integrate popular lifestyle brands like The Standard and Bunkhouse Hotels into Hyatt’s portfolio, bringing with it iconic dining and nightlife venues such as The Boom Boom Room, The Standard Grill, and Le Bain. As part of this integration, Hyatt will incorporate Standard International properties into its World of Hyatt loyalty program, providing even more options for its 48 million members.
Hyatt’s expansion plans for 2024 include new hotels across key leisure markets in the Americas. Some noteworthy recent and upcoming openings include:
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Park Hyatt St. Kitts
: This stunning resort, nestled on the beautiful island of St. Kitts, offers breathtaking views and luxurious accommodations.*
Hyatt Centric Dallas
: Located in the heart of downtown Dallas, this hotel offers easy access to the city’s vibrant cultural scene and business district.*
Grand Hyatt Cancun
: This beachfront resort in Cancun provides a luxurious escape with world-class amenities and stunning views of the Caribbean Sea.In 2025, Hyatt plans to introduce several new luxury and lifestyle brands, including the first Park Hyatt in Mexico, the first Hyatt Centric in Puerto Rico, and a Grand Hyatt in Grand Cayman. These new locations will further enhance Hyatt’s reach and cater to the evolving preferences of discerning travelers.
Hyatt’s commitment to providing exceptional experiences extends beyond its properties. The World of Hyatt loyalty program continues to evolve, offering members access to over 700 boutique and luxury properties through partnerships with Mr & Mrs Smith and Under Canvas. The program also boasts a range of holistic wellness collaborations, including partnerships with Peloton, Headspace, MasterClass, and Future. This commitment to wellness is further emphasized through the World of Hyatt FIND platform, which now offers more than 600 global experiences designed to enrich members’ wellbeing and travel experiences.
With its continued focus on luxury, innovation, and member satisfaction, Hyatt is poised to remain a leader in the hospitality industry. Their dedication to providing unforgettable stays and enriching experiences for their guests and members is evident in their ongoing expansion and program enhancements.
