The International Association of Conference Centres (IACC), representing the top 1% of small to midsize event venues globally, has introduced a new membership category called Experiential Venues. This category is designed to meet the growing demand for immersive and dynamic event experiences.
The Experiential Venues Membership underscores IACC’s dedication to leading the charge in the rapidly changing landscape of the event industry. It offers a specialized platform for venues that focus on creating engaging and experiential environments, thereby facilitating connections between meeting planners and the most forward-thinking, innovative event spaces available.
This innovative membership is tailored for premier experiential venues including sports stadiums, vineyards, zoos, and museums, which offer the unique opportunity to combine meetings with memorable experiences for groups. Members of this category will gain access to IACC’s extensive global network of conference venue professionals, along with a collection of educational materials and professional development tools.
“As the event landscape continues to evolve, meeting planners are seeking unique and memorable experiences for their attendees. With the Experiential Venue Membership, we are empowering event planners to unlock the full potential of their events by providing access to venues that are not just spaces but destinations in themselves,” said Mark Cooper, CEO, IACC.
“The Experiential Venues Membership allows us to showcase the best-in-class venues that can deliver these transformative experiences, further solidifying IACC’s position as the premier resource for meeting and event professionals.”
