Ibis Celebrates 50 Years of Democratized Travel with “Go Get It” Campaign
Ibis, the globally recognized hotel chain, is celebrating a momentous milestone – its 50th anniversary. To commemorate this achievement, the brand has launched a new global campaign titled “Go Get It,” placing a strong emphasis on people, guests, and brands as central elements of its narrative. This campaign serves as a powerful testament to the brand’s commitment to making travel accessible for everyone, a commitment that began in 1974 with a revolutionary concept: democratizing travel.
A Legacy of Democratized Travel
The “Go Get It” campaign reaffirms Ibis’s unwavering dedication to democratizing travel, a mission that started with the introduction of economy hospitality. This innovative concept, pioneered by Ibis, redefined the travel landscape, offering guests friendly service, appealing design, and consistent quality – all at prices that remained affordable. Ibis has maintained its position as a leader in the economy segment for half a century, driven by the belief that travelers benefit most when the brand invests heavily in enhancing their experiences. Whether it’s a business trip, a family vacation, or a solo adventure, Ibis aims to support guests in their endeavors to “Go Get It.”
Celebrating 50 Years with Exclusive Events and Cultural Experiences
As part of its 50th-anniversary celebrations, Ibis hosted a select group of media representatives at the Accor Live Lounge during SXSW Sydney. This exclusive event showcased the brand’s philosophy of blending global influences in an approachable yet refined manner, mirroring its own hospitality model. The event included a captivating dining experience at Mee So, an innovative Japanese-Korean fusion restaurant renowned for its contemporary interpretations of traditional flavors and exceptional cocktails.
A Global Impact: 2,600 Hotels and Counting
With over 2,600 hotels in 79 countries, Ibis has made a significant impact on communities worldwide, transforming the lives of its employees, affectionately known as “Heartists.” The brand’s core values—affordability, innovation, and reliability—have made it a preferred choice for travelers seeking excellent value without sacrificing quality.
Adapting to Evolving Travel Trends
As global travel continues to surge, Ibis is strategically adapting to the changing needs of today’s travelers, particularly with a keen focus on rapidly growing regions like Asia. The “Go Get It” campaign was developed in collaboration with Saatchi & Saatchi London and features heartwarming travel stories and highlights the dedicated staff – Ibis Heartists – who deliver exceptional service across various locations. Directed by the French duo AB/CD/CD, the campaign’s videos portray real-life moments occurring daily at Ibis hotels, resonating with guests from diverse backgrounds.
Travel Remains a Priority
Exclusive research conducted by Ibis reveals that travel remains a crucial aspect of people’s lives. The study, based on surveys of over 9,000 consumers in key markets such as the UK, USA, and Australia, highlights the growing impact of social media on travel choices, particularly among Gen Y and Gen Z travelers. One in three individuals is planning to travel more in 2025 than in the current year.
Looking Ahead: A Commitment to Inclusivity in Travel
As Ibis moves forward, its unwavering commitment to providing consistent, high-quality accommodations at affordable prices ensures that it remains a cornerstone of the global economy hotel market. The brand’s dedication to helping guests “Go Get It” reinforces its status as an essential player in the hospitality sector. The implications of Ibis’s campaign extend beyond mere marketing; it signifies a broader commitment to inclusivity in travel, aligning with the desires of modern travelers who seek enriching experiences without breaking the bank. By focusing on the unique stories and experiences of its guests and staff, Ibis not only enhances its brand identity but also contributes to the evolving narrative of global travel.