Ibis, the world’s most recognized economy hotel brand, has unveiled its new global campaign titled ‘Go Get It,’ putting people, guests, and experiences at the core of its brand narrative. This month marks a significant milestone for Ibis, celebrating its 50th anniversary.
In 1974, Ibis revolutionized the travel industry by introducing the concept of democratized travel. By making quality, affordable accommodations available worldwide, Ibis redefined the concept of economy hospitality. The launch of ‘Go Get It’ reaffirms Ibis’s commitment to making travel accessible to all, highlighting the diverse motivations that inspire people to explore the world.
“Fifty years ago, ibis democratized travel by introducing the concept of economy hospitality, providing guests with friendly service, great design, consistent quality – all at an affordable price,” explains Jean-Yves Minet, Global Brand President, Midscale & Economy, Accor. “ibis has remained a leader in the economy segment for 50 years because we know that guests get the most out of their travels when we put the most into their stays. Whatever the reason for their travel, wherever they are in the world, there’s an ibis to help guests Go get it.”
With a presence in 79 countries, Ibis has made a lasting impact on communities and the lives of its team members, known as Heartists®. Built on the foundations of affordability, innovation, and reliability, Ibis became the first hotel brand in Europe to offer high-quality, comfortable accommodations to everyone.
“ibis is one of the best-known hotel brands in the world, growing at pace to serve the world’s travelers, last year hosting almost 72 million stays,” adds Karelle Lamouche, Chief Commercial Officer, Premium, Midscale & Economy brands at Accor. “Travel has become the most essential ‘non-essential’ experience today, and our latest global ibis travel intent research shows that one in three respondents plan to travel more in 2025 than they have this year. Across the globe, particularly in fast-growing regions like Asia, we’re seeing a surge in the traveling population. At ibis, we are perfectly positioned to cater to the evolving needs of this new generation of travelers.”
Today, the ibis brand family stands as a leader in the global economy hotel sector, with over 2,600 properties and nearly 300,000 rooms across three distinct brands: ibis, ibis Styles, and ibis budget. While each brand offers a unique design, personality, and promise, they are all united by the signature ibis spirit of openness and guest favorites such as friendly staff, exceptional value for money, 24/7 food and beverage services, and the award-winning Sweet BedTM by ibis for a great night’s sleep.
To create its global ‘Go Get It’ campaign, ibis partnered with Saatchi & Saatchi London. The campaign was filmed at ibis London Sutton Point and features cameos from ibis Heartists® Michael Brandy of ibis London Sutton Point and Zoltan Fuzesy of ibis Styles Edinburgh St Andrew Square. The campaign launched across global social media platforms and television networks, showcasing seven heartwarming travel stories inspired by real-life events that happen at ibis hotels around the world daily. The video series was directed by the acclaimed French duo AB/CD/CD, composed of Clément Dozier and Camille Dauteuille. Known for their versatility across commercial genres, the duo excels at telling compelling human stories, paired with flawless art direction and cinematography.
Exclusive Ibis Data on Global Travel Trends
Ibis collected data from 9,000 consumers across eight key markets—UK, USA, Brazil, France, Germany, India, Australia, and China—to reveal insights on global travel intentions.
*
Top 5 Sources of Destination Inspiration:
* Recommendations from friends and family
* Online reviews
* Social media
* Travel blogs and websites
* Travel magazines and brochures
*
Travel & Social Media Insights:
* 80% of travelers use social media to research travel destinations
* 70% of travelers use social media to share their travel experiences
*
Top 3 Factors Influencing Destination Choice:
* Cost
* Availability of activities
* Cultural experiences
*
Travel Behavior Insights:
* 60% of travelers are willing to spend more on experiences than on material goods
* 50% of travelers are interested in sustainable travel options
This data provides valuable insights into the evolving needs and desires of global travelers, allowing Ibis to tailor its offerings and marketing strategies to effectively cater to the modern traveler. ‘Go Get It’ embodies Ibis’s commitment to providing affordable, comfortable, and enriching travel experiences, making it a leading choice for travelers worldwide.
