Get ready for IBTM World 2024, a celebration of human connection and experiential design! Taking place from November 19 to 21 at the renowned Fira de Barcelona, this year’s event promises to be an unforgettable experience, marking its 20th anniversary with an incredible lineup of speakers.
Connecting the Dots: The Power of Human Connection
Leading the charge is Simone Heng, an award-winning author and specialist in human connection. Heng, known for her work with organizations like the United Nations, Harvard University, and Google, will deliver a captivating session titled ‘The Power of Human Connection’ on the second day of IBTM World. Attendees will delve into strategies for building meaningful relationships in a world increasingly dominated by artificial intelligence and polarization, learning valuable insights for navigating this complex landscape.
Experiential Design Takes Center Stage
IBTM World’s conference theme, ‘People Power Potential,’ perfectly encapsulates the event’s focus on the transformative power of human interaction and experiential design. The conference will feature a diverse range of speakers, each offering unique perspectives on building impactful events.
Heather Gallagher, Former Chief Technology Officer & Head of Design at Burning Man, will kick off the Main Stage on day one with a dynamic presentation titled ‘From Gathering to Global: The Transformational Journey of Burning Man.’ Gallagher’s captivating story will illustrate how Burning Man evolved from a small community gathering to a global cultural phenomenon without relying on traditional marketing techniques.
Jameka Pankey, Head of Experiences for Artist at Amazon Music, will take the stage on day two as part of the new Exceptional Experiences program. Her talk, ‘Turning Events into Cultural Experiences,’ will delve into elevating events beyond the ordinary by viewing them through an experiential lens.
Industry Titans Share their Expertise
Industry giants like Jimmy Knowles, Global Head of Experiential at Canva, and Madolyn Grove, Creator Community at TikTok, will join forces for a joint session on crafting iconic global brand experiences. Their session, ‘Building and Expanding a World-Class Event Brand – What Separates Good from Great?’ will explore the value of brand equity and its critical role in creating industry-leading events.
Diving Deeper into the World of Experiences
Goc O’Callaghan, Global Experience Lead at Buro Happold, will present an insightful session on day one titled ‘The Global Shift Towards Experientialism.’ O’Callaghan will unveil the latest research on how experiential design is transforming both personal and professional lives, highlighting the influence of technology on the future of the experience economy, particularly within the events industry.
Samantha Murray, an intimacy coordinator with Hollywood credentials, will lead a thought-provoking session on day one focused on creating respectful and inclusive spaces at events. Her session, ‘The Importance of Common Consent, from a Hollywood Intimacy Coordinator,’ will provide practical advice for event organizers on ensuring safety and inclusivity.
On day two, Jules Griffith, Director of Sales & Marketing at mccglc, will deliver a session focused on ‘Behavioral Psychology and Its Impact on People and Events.’ Griffith’s presentation will explore how event professionals can adapt to the evolving psychology of attendees and design events that resonate in today’s rapidly changing landscape.
Claudia Hall, Exhibition Director at IBTM World, shared her excitement about the upcoming conference program, saying: “This year’s conference program is an uplifting and exhilarating tribute to people, the power of working together, and the limitless potential that can be achieved when we do so. We’re delighted that so many incredible speakers are prepared to share their wisdom with our wonderful community who are always so eager to learn, so ready to be inspired, and so prepared to engage.”
All sessions at IBTM World are meticulously curated to maximize attendee benefit. Get ready to witness the industry come together and lay the foundation for a more dynamic and thriving events industry in the future. Don’t miss the opportunity to connect, learn, and be inspired at IBTM World 2024!
