The
Global Destination Report 2024
, a comprehensive research initiative focused on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, is now open for survey participation. This significant study, developed in partnership with IBTM World and conducted by SFA Connect, aims to gather valuable insights from professionals across the global MICE sector to shape the future of business events.The report, set to unveil findings that will guide crucial decisions in the event and travel trade show sectors for years to come, is designed to engage destination marketing professionals and senior leaders from around the world. The survey covers a wide range of topics that are critical to the future of business events, including:
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Relationships with government:
Examining the role of government in supporting and fostering the MICE industry.*
Funding:
Exploring the sources of funding for MICE events and the impact of funding models.*
Economic value of events to regions:
Analyzing the economic contribution of MICE events to local communities and regions.*
Strategies for future growth:
Identifying key strategies for the MICE industry to grow and adapt in a changing landscape.The Global Destination Report offers a vital opportunity for MICE industry professionals to directly influence policy and operational decisions across the event sector. Their insights will be invaluable in shaping the future direction of the industry.
ICC Belfast: A Leading Partner in the MICE Industry
ICC Belfast, a leading convention center in Northern Ireland, has proudly joined the Global Destination Report as the headline partner. Ross Moffett, Sales Director at ICC Belfast, expressed his enthusiasm about collaborating with The Business of Events to support this essential research initiative.
As a leader in the MICE industry, ICC Belfast is committed to sustainability. Recognizing the increasing importance of environmental sustainability in MICE decision-making, Moffett emphasized the need to understand how these factors influence the choices of destinations and venues by MICE planners and decision-makers.
The Business of Events: Driving Innovation in the MICE Industry
IBTM World, the premier travel trade show for the MICE industry, plays a key role in driving innovation and facilitating the exchange of ideas among industry professionals. The Global Destination Report aligns with IBTM World’s mission to provide cutting-edge insights into the MICE landscape.
Claudia Hall, Exhibition Director of IBTM World, emphasized the report’s critical role in helping destinations remain competitive and informed about market trends. The findings will equip destinations with the data they need to navigate the evolving MICE marketplace effectively.
The Power of Collective Intelligence
The Global Destination Report 2024 is expected to unveil its findings at the Forum for Advocacy in Barcelona on November 18th, providing participants with crucial data to strengthen their advocacy efforts. Martin Fullard, Director of News & Content at The Business of Events, underscored the importance of venues like ICC Belfast in driving industry advocacy.
This report provides a unique opportunity for stakeholders in the MICE and event industries to actively shape the future of global business events. Participants will be able to share insights on vital topics such as:
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Destination marketing strategies:
Examining effective strategies for promoting destinations to attract MICE events.*
Government relationships:
Understanding the relationship between governments and the MICE industry.*
The role of sustainability in event planning:
Exploring how sustainability considerations are integrated into event planning.The survey will gather collective intelligence that will serve as a valuable resource for event planners, destination marketers, and policymakers, enabling them to stay ahead of MICE trends and capitalize on growth opportunities.
By participating in the Global Destination Report survey, MICE industry professionals will not only contribute to shaping future strategies but also ensure that their voices are heard in key policy discussions. The study is expected to generate actionable insights that will guide decision-making in both the public and private sectors, ensuring that destinations remain competitive in an ever-changing marketplace.
A Call to Action
The 2024 Global Destination Report is a significant initiative that invites widespread participation from professionals across the MICE and event industry. With ICC Belfast as the headline partner, the research effort is set to provide essential insights into the future of business events and trade shows. The report will empower destinations around the world to stay ahead in this dynamic and competitive sector.
The survey is currently open, and The Business of Events, alongside IBTM World and SFA Connect, encourages all relevant stakeholders to get involved in shaping the future of the MICE industry. The collective efforts of the MICE community will help to ensure that the industry continues to thrive and grow in the years to come.
