The International Convention Centre Sydney (ICC Sydney), operated by ASM Global, has partnered with Hidden Disabilities Sunflower, an organization committed to assisting individuals with invisible disabilities. This partnership aligns ICC Sydney with numerous organizations worldwide in advocating for the inclusion of individuals with hidden disabilities, conditions, or chronic illnesses. Through this initiative, ICC Sydney aims to enhance the wellbeing of its team and elevate the exceptional services provided to visitors.
ICC Sydney’s CEO and Group Director – Convention Centres, ASM Global (APAC), Geoff Donaghy, emphasized that the partnership will foster accessible events and better support community engagement. He said, “We strive to make a difference in our community and leave a positive legacy considering the ways we can foster accessible events and better support community engagement.”
Justin Bruce, Director of Hidden Disabilities Sunflower ANZ, highlighted the importance of recognizing invisible disabilities, as approximately 80-85% of disabilities in Australia are not immediately visible to others. The Sunflower lanyard discreetly indicates to staff that the wearer may need additional help or simply more time.
ICC Sydney’s team members have undergone training to enhance their ability to support individuals with hidden disabilities. Malu Barrios, ICC Sydney Director of Event Services, stated, “Our partnership provides an invaluable platform for our team to strengthen their knowledge and skills in welcoming and supporting people with hidden disabilities.”
Hidden Disabilities Sunflower recognizes a variety of non-visible conditions, including ADHD, Autism, Crohn’s Disease, Epilepsy, and many others. Visitors to ICC Sydney can use their own Sunflower lanyard to indicate that they may need specific accommodations to enhance their experience.
ICC Sydney’s commitment to fostering positive social impact is evident in its Disability Inclusion Action Plan, Accessible and Inclusive Events Guide, and its industry-leading Legacy Program.
