IHG’s expansion plans are further strengthened by its dedication to the Greater China region, where the tourism sector has seen unprecedented growth. With voco Xiamen SM City, IHG aims to cater to the growing demand for high-quality tourism experiences in Fujian. The hotel’s strategic location in the vibrant heart of Xiamen, coupled with its diverse amenities and focus on local cultural integration, will provide a unique and enriching experience for both leisure and business travelers.
IHG’s commitment to sustainable development and ESG initiatives is reflected in voco’s revitalization of existing high-quality hotels and integration of sustainable practices in new ventures. This approach not only enhances guest experiences but also aligns with the industry’s shift towards responsible tourism.
With its distinctive brand identity, flexible partnership models, and strong growth trajectory, voco has rapidly emerged as one of IHG’s fastest-growing brands. The core themes of ‘Come on in,’ ‘Me time,’ and ‘voco life’ create a welcoming and engaging environment for guests, fostering a sense of community and belonging.
The unveiling of voco Xiamen SM City marks a significant milestone in SM Group’s 30th anniversary and its real estate venture within Greater China. The partnership with IHG combines SM’s local expertise with IHG’s operational excellence, setting the stage for a distinguished hotel that will elevate Xiamen’s tourism landscape.
As Fujian continues to enhance its tourism infrastructure and strengthen its position as a top tourism destination, IHG is committed to supporting the region’s growth and providing exceptional travel experiences for guests.
