IHG Hotels & Resorts and Pickle Team Up for ‘The Festival Closet’
IHG Hotels & Resorts has partnered with Pickle, a peer-to-peer fashion rental marketplace, to launch ‘The Festival Closet by IHG x Pickle.’ This unique collaboration allows guests to rent the latest festival fashion at no cost, embracing the trend of travelers experimenting with bold and adventurous styles while on the go.
The curated fashion collection includes a range of sought-after items, from Cult Gaia dresses to sold-out Miaou sets and Chanel belt bags. Guests can access these festival outfits for free via the Pickle app or in person at a pop-up showroom at IHG’s Hotel Indigo Lower East Side New York.
This initiative provides the convenience of renting last-minute festival outfits, letting guests explore trending styles without the financial and environmental costs of purchasing new clothing. The Grand Opening Event
IHG Hotels & Resorts will celebrate the launch of the summer festival season with an exclusive event at the vibrant rooftop of Hotel Indigo Lower East Side New York, Mr. Purple. Nestled in one of NYC’s liveliest neighborhoods, the rooftop boasts 360-degree views of Manhattan. The kick-off party will feature a DJ set by Natasha Diggs, custom cocktails, light bites, and a special Pickle showroom displaying trendy festival pieces and offering discounts for future rentals.
Throughout the summer, IHG Hotels & Resorts will continue to foster connections by offering new ways to redeem IHG One Rewards points for exclusive music festival tickets and unforgettable experiences through the IHG One Rewards Access platform. Members can use their points all festival season long to secure VIP tickets and premium hospitality experiences worldwide.
