IHG Hotels & Resorts, a global leader in hospitality, has announced a strategic partnership with Roxy-Pacific Holdings Pte Ltd, a prominent real estate and hospitality company in the Asia Pacific region. This collaboration will introduce IHG’s esteemed Vignette Collection brand to the Maldives, a renowned tropical paradise.
The partnership marks a significant milestone in IHG’s expansion of its Luxury & Lifestyle portfolio, which is one of the largest in the world. As part of the agreement, Noku Maldives, a serene 50-key private villa resort located on the picturesque island of Kudafunafaru, will be rebranded as Noku Maldives, Vignette Collection by December 2024.
The resort will undergo a comprehensive refurbishment to align with the distinct identity and elevated standards of the Vignette Collection. Each property in this exclusive collection is renowned for its unique character and individuality, offering travelers a more authentic and personalized experience.
The Vignette Collection is backed by IHG’s trusted reputation and leading loyalty program, IHG One Rewards. This partnership not only strengthens IHG’s presence in the Maldives but also solidifies its position as a leader in luxury and lifestyle hospitality.
Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts, expressed enthusiasm for the partnership: “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll – a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.”
He also highlighted the success of IHG’s conversion strategy, with 41% of its openings and 55% of its signings globally being conversions in the first half of 2024.
Chris Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd, echoed the sentiment, stating: “Maldives is a bucket list travel destination with enduring appeal, which is enjoying strong and consistent demand. It has set its sights on a two million arrival target this year – a 10% increase on 2023 – as it positions itself as a leading sustainable tourism location, and we’re providing an idyllic getaway from which travellers can explore its many wonders.”
Teo emphasized the importance of providing meaningful and authentic experiences for guests, allowing them to immerse themselves in local cultures and connect with the communities around them. Noku Maldives, Vignette Collection will retain its distinctive identity while benefiting from IHG’s scale and IHG One Rewards loyalty program.
The rebranded Noku Maldives, Vignette Collection is expected to open its doors in December 2024, offering guests a refined and authentic island experience. The Vignette Collection is celebrated for its portfolio of one-of-a-kind properties, each with its own unique identity. This partnership not only highlights IHG’s dedication to expanding its Luxury & Lifestyle portfolio but also underscores Roxy-Pacific Holdings’ commitment to delivering exceptional hospitality experiences in iconic destinations. Together, they are set to elevate the luxury travel scene in the Maldives, creating a haven for guests to indulge in the unparalleled beauty and tranquility of this tropical paradise.
