IHG Hotels & Resorts, a global hospitality leader, has reached a notable milestone, exceeding 200 open properties in its Northern Europe market. This expansion signifies the company’s commitment to the region and its confidence in its potential.
Several IHG brands are making their first appearances across four Northern European countries, diversifying the hospitality landscape. Germany will welcome the luxury boutique brand, Kimpton Hotels & Restaurants, and Garner, a midscale conversion brand, both launching later this year. Additionally, IHG’s extended-stay brand, Candlewood Suites, is set to debut in early 2025.
Beyond Germany, Hungary has introduced its first hotels under the Kimpton and Vignette Collection brands, showcasing IHG’s luxury and lifestyle portfolio. The premium voco hotels brand has recently opened in Sweden and secured a deal in Poland. Further expansion is underway for IHG’s Hotel Indigo, Holiday Inn Express, and Holiday Inn brands, with properties in the pipeline for cities such as Krakow, Munich, and Lublin. This growth also encompasses 30 new openings through IHG’s collaboration with NOVUM Hospitality under the Holiday Inn – the niu brand.
Mario Maxeiner, Managing Director Northern Europe, IHG Hotels & Resorts, expressed his enthusiasm for the growth, highlighting the diverse range of brands across all four portfolios – Luxury & Lifestyle, Premium, Essentials, and Suites. He attributed this success to strategic investments in local capabilities, commercial platforms, and on-the-ground expertise. This expansion reflects the company’s confidence in the Northern European markets, the trust of its owners, and the continued popularity of its brands among travelers.
Currently, IHG boasts 197 open hotels and 169 properties under development across its Northern Europe market, which spans 13 countries. Guests have access to a wide array of brands, including Six Senses, Regent, InterContinental, Vignette Collection, Kimpton, Hotel Indigo, voco hotels, Crowne Plaza, Holiday Inn, Holiday Inn Express, and Staybridge Suites, offering diverse options to suit every traveler’s needs and preferences.