Crowne Plaza Expands Rapidly Across Australia and Asia Pacific
IHG Hotels & Resorts is significantly expanding its Crowne Plaza brand across Australia and the Asia-Pacific region. This strategic growth underlines the brand’s commitment to providing upscale, lifestyle-focused hospitality experiences.
Two New Crowne Plaza Hotels Debut in Australia
December 2024 marks a significant milestone with the opening of two new Crowne Plaza hotels in Australia: Crowne Plaza Adelaide Mawson Lakes and Crowne Plaza Sydney Airport. These openings are not isolated incidents; they represent the vanguard of an ambitious expansion plan involving five new hotels within the next year.
Crowne Plaza Adelaide Mawson Lakes: A Premium Northern Adelaide Experience
The Crowne Plaza Adelaide Mawson Lakes, situated in a seven-story development, offers 155 elegantly designed rooms. These rooms cater to a diverse clientele, featuring amenities ranging from standard rooms to suites with kitchenettes. The hotel boasts modern conveniences, including premium technology features and 24-hour in-room dining. Dining options include Ember & Vine, which showcases locally sourced ingredients and stone-cooking techniques, and Aviator Bar, offering stunning views and a curated selection of South Australian beverages. Furthermore, the hotel’s over 440 square meters of event space can comfortably accommodate up to 250 guests.
Crowne Plaza Sydney Airport: Redefining Airport Hotel Accommodations
Crowne Plaza Sydney Airport, the first Crowne Plaza hotel in an Australian airport location, underwent a AUD 15 million refurbishment. The transformation introduced a sophisticated, design-driven atmosphere, highlighted by a redesigned reception area with open check-in pods and stylish lighting. The 252 guestrooms feature earthy tones and modern accents, creating a rejuvenating environment for travelers. The hotel’s dining facilities are currently being updated to offer innovative culinary experiences and additional amenities include a fully equipped gym, sauna, and 24-hour room service, complemented by six versatile meeting spaces.
Asia-Pacific Expansion: Over 90 Hotels in the Pipeline
Australia’s growth is part of a larger, dynamic expansion across the Asia-Pacific region. IHG Hotels & Resorts has over 90 Crowne Plaza properties currently under development. High-profile openings in Southeast Asia include the Crowne Plaza Bangkok Grand Sukhumvit and Crowne Plaza Bangkok Rama 9.
Future Growth and Expansion Plans
The expansion momentum continues into 2025 and beyond. Crowne Plaza Macquarie Park is scheduled to open early in the year, followed by Crowne Plaza Melbourne Carlton and Crowne Plaza Shell Cove Marina in mid-2025. Crowne Plaza Geelong is slated for 2026 as part of the Plenary Group’s Geelong Convention and Exhibition Centre precinct.
Conclusion
With this substantial expansion, Crowne Plaza is strategically solidifying its position as a leading provider of innovative and lifestyle-centric hospitality experiences throughout Australia and the broader Asia-Pacific region. The focus on premium amenities, strategic locations, and modern design reflects a commitment to meeting the evolving needs of today’s travelers. This expansion strategy suggests robust growth and confidence in the hospitality sector’s future.
